Digital Copywriter

Posted Jan 13

Job Introduction

** Remote/home working allowed ** 

With market-leading, innovative insurance, and financial products the transformation of our business makes the Saga Group an extremely exciting place to be for our 70th anniversary this year.  

…And right now, we are looking for a Digital Copywriter to join us. Within Marketing we strive for simple, enduring ideas that are rooted in real human truths, and executed with brilliant craft.  

As we shift towards becoming a more digital-first organisation, this newly created role will be paramount in helping us deliver our digital transformation and venture into new digital marketing spaces. 

You will have strong digital copywriting experience. You will bring a very hands-on approach to tasks and thrive working on SEO (Search Engine Optimization) friendly Digital Copy and Content.  

This really could be the opportunity for you to own, shape and curate what Digital Copy looks like for our Insurance business. You will be working cross-functionally and covering a diverse portfolio of financial services products. 

If this sounds like you then we want to hear from you!  

Role Responsibility

  • Write clear, persuasive, original copy within a defined brand tone of voice 
  • Clearly articulate and present ideas to generate excitement 
  • Support with the creation and implementation of digital copy across several platforms e.g., email, social, CMS, SEO etc. 
  • Write blog posts, content pieces, articles and/or advertising to drive traffic across all areas of Marketing (e.g., Prospecting to Acquisition through to Retention) 
  • Work in a close-knit partnership with the creative team to generate excellent concepts and ideas 
  • Study copy and/or creative briefs to find digital copy requirements, liaise with wider creative and copywriting community plus various stakeholders to manage copy output and the associated process of ensuring all copy is approved and compliant 
  • Amend, revise, or develop copy in response to feedback from our Marketing and cross- functional stakeholders 
  • Work in a fast-paced, high-volume environment on several projects at once 
  • Work closely with key Marketing leads on developing existing and/or creating new copy platforms utilising digital copy tools such as COBRA to drive succinct and clear copy briefs 
  • Proofread copy to check spelling and grammar 
  • Develop and deliver innovative digital copy across all marketing activities, programmes, and initiatives in support of Marketing and/or Trading gain 
  • Demonstrate understanding of consumer insight/s that can help drive creative ideation and solutions – and how this might change throughout a calendar year or when seasonality is a factor e.g., for topical content curation 
  • Contribute and support the bringing together of design and copy 
  • Work with and liaise with the wider creative, copywriting and front-end development teams to share ideas, stimulate imaginations and produce fantastic final creative work 

The position reports to the Creative Services Manager but will be required to work closely with our in-house creative and copywriting teams as well as work within a matrix fashion supporting both the Director of Marketing, Services and Personal Finance plus the other Heads of within Marketing as and when required (both within SSL & SPF + Group).

The Ideal Candidate

  • Digital Copy experience within marketing, advertising, digital or media agency and/or client organisation; with a strong copy portfolio to display skills 
  • Experience with integrated advertising campaigns across multiple media channels, digital and marketing touchpoints, and the ability to demonstrate copy impact on the brand and business performance 
  • Experience blending on and offline copy across multi-touchpoint journeys including SEO, Social, Web environments (UX/CX) plus digital advertising 
  • Knowledge of emerging media and performance-oriented brand copywriting 
  • The ability to reduce marketing speak to create conversational and humanised copy 
  • Experience working on multiple projects simultaneously and effectively juggling diverse writing demands 
  • Excellent communication skills and a meticulous eye for detail 
  • A positive, can-do approach to creative problem solving 
  • Understanding of and passion for inbound/content marketing 
  • Experience presenting to and challenging Marketing stakeholders 
  • Excellent personal communication and presentation skills  
  • Sound copy judgement across brand, direct response, and engagement 
  • Ability to work under pressure and to deadlines plus good time management 
  • Degree in English or equivalent copywriting experience 
  • Naturally curious and creative individual; able to think around problems 
  • High levels of drive, enthusiasm, and energy 
  • Consistently challenges and raises the bar on digital output 

Package Description

The standard benefits when you join Saga include: 

  • Remote working available where possible
  • The choice to buy a further 5 days annual leave per year 
  • Free private medical insurance after 1 years' service 
  • Workplace Pension 
  • AXA Be Supported 
  • Apples Nursery (Folkestone only and on a waiting list basis) 
  • Give as you earn 
  • Free eye tests 
  • Honeymoon benefit 
  • Share buy 
  • Salary finance 
  • Discounts on Saga holidays and insurance products 
  • A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

We want all our candidates to have the best possible chance of doing well during our recruitment process so we have created some videos which will help with your CV: 


And some helpful tips should you be invited to interview: 

When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. 

We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly important to us. Fair consideration is given to applications from all applicants, including those with disabilities. 

We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.

We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.

We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme. 

 To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.

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