Marketing Sr Manager

Posted Oct 30

As a Senior Manager on the Partnership Management team within our CVS Media Exchange (CMX) business, your goal will be to establish CMX as a crucial partner to large agency holding companies on behalf of a fast-growing retail media arm at the 4th largest company in the US. Your aim is to create and cultivate important agency relationships to help the overall Partnership Management team deliver against revenue growth targets across a portfolio of new and existing accounts through exceptional client service and mutually beneficial partnerships. You’ll also be responsible for managing key accounts related to CMX’s agency partners to ensure that the internal processes you’ll help establish are scalable across the organization while keeping a pulse on this rapidly-changing ecosystem.

As the face of CMX in the market, your ability to drive equity through best-in-class sales and partnership agreements is paramount to our success. You’ll own the agency leadership relationship to facilitate easier transactions with agency client teams to meaningfully grow our base business through education, development and negotiation. In addition, you’ll have the unique opportunity to launch and build internal processes that will lay the foundation for future agency partnership relationships as the CMX business continues to scale. Since you will be managing a select number of key suppliers tied to your top agency partners, you’ll be able to create and monitor new internal processes which will allow you to refine and develop processes as the organization grows. Your agency relationships and digital media acumen will be a lethal combination that inspires CMX differentiation versus our competitive set.

From an education standpoint, you’ll complete Agency RFIs and will work towards getting the agency’s high-level buy-in of CMX’s product and services by helping agencies understand CVS’ unique differentiators and capabilities that will help their clients achieve specific KPIs. You will note significant barriers or challenges against increased agency investment of CMX in order to highlight product and/or process maturation needs to the CMX leadership team and will help the Partnership Management team close deals even when an agency challenge occurs.

Acting as the lynchpin for all key agency-related accounts, you’ll be the CMX Subject Matter Expect (SME) for all things related to your agency partners including business units, clients, mutually aligned T&Cs with the holding company, negotiating updates or changes to T&Cs where applicable and keeping track of agency requests. You’ll work closely with Legal during T&C negotiations and will develop internal processes to ensure compliance with the cross-functional teams. You will leverage your organization and attention-to-detail abilities to the team, acting as the source of truth for agency-related accounts, negotiations and processes.

Reporting to the Director of Partnership Management, you’ll maintain an agency-first approach and will hold the agency relationship in the highest regard. We want to stand out as being easy to work with and we know that’s a part of your personal brand as well. In fact, that skill will also be important internally as you work with teams within the CMX organization. Your willingness to roll up your sleeves and navigate the twists and turns that come with building a retail media network from scratch will make you a real fit for our CMX culture.

Your leadership team will trust you to influence our rapidly maturing products and processes as a valuable window to CMX’s agency perspective. You’ll balance agency feedback with your understanding of the retail media market, bringing forward opportunities to create a more lucrative and compelling CMX offering.

We’ve seen immense success at CMX in our first 24 months, and a lot of that is due to a team of strong talent unincumbered by traditional role definitions. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a startup environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small. To be honest, we really like the opportunity to have multi-faceted positions because it keeps things fresh. We certainly haven’t figured it all out yet, and we’re excited about the role you’ll play in getting us to where we need to be. Now is the time to get in on the ground floor and be a part of our foundational team setting the retail media landscape on fire. We can’t wait to meet you.

Pay Range

The typical pay range for this role is:

Minimum: 75,400

Maximum: 158,300

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications

  • 6+ years of agency experience
  • 4+ years leading advertising sales agency teams
  • 3+ years of cross-functional leadership experience
  • 2+ years of digital media or retail media experience

Preferred Qualifications

  • C-suite agency contacts across multiple holding companies in charge of developing partnerships with retail media networks
  • Experience driving media revenue across different CPG investment teams /sources with ownership for varying levels of stakeholder relationships
  • Experience working for or closely with a retail media network for 2+ years
  • Knowledge of retail media network self-serving buying platforms and how to onboard agencies
  • Clear understanding of advertiser priorities when buying digital media across onsite, social, and programmatic channels
  • Comfort with presentation, negotiation, and managing expectations with external partners
  • Able to communicate effectively with internal cross-functional teams to ladder up agency requirements and create new internal processes to meet those requirements
  • Demonstrated ability to work in a fast-paced environment with the need to navigate competing priorities while developing relationships with key c-suite agency decision makers
  • Excellent communication skills that can be articulated in both written and oral forms across a diverse audience base
  • Self-motivated, high-capacity person who can function and win in a demanding, performance-driven environment

Education

  • Bachelor’s degree in Business, Marketing or related field OR equivalent (HS Diploma + 4 years of relevant experience) required.
  • MBA preferred.

Business Overview

Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.