WaitWhat

WaitWhat is a media invention company, recognized for the highest quality, most genre-defining content today. Founded by June Cohen and Deron Triff — the executives who built and led TED’s media organization from its beginnings through its establishment as a global phenomenon — WaitWhat is building the most valuable, independent portfolio of premium IP, designed around essential human needs, with a contrarian strategy to scale. In everything the company creates, it aims to elicit the contagious emotions of wonder, curiosity, and mastery, infusing our content with “Wait, what?” moments that spark curiosity and change our understanding of the world.