Account Based Marketing Manager
We keep the world moving by keeping risk out of the way.
Everstream Analytics risk scores and predictive insights set the world’s supply chain standard, helping global companies turn supply chains into business-changing, market-shifting, competition-crushing assets. Removing the traditional blinders of traditional data – we offer more complete information, sharper analysis, and accurate predictions. Companies like Google, Schneider Electric, Unilever, and Campbell’s rely on Everstream Analytics to push their supply chains to be faster, smarter, safer, and sustainable!
What Matters Most to Everstreamers
Doing our best, no matter what challenges lie in front of us. We’re sharp, focused, determined, and as a team, we’re unstoppable. Of course, we have values like “integrity” and “honesty”—that’s a given—but our core values run deeper:
Audacity | We are bold. We break through the status quo and do what others haven’t, can’t or won’t
Grit | We get the job done and keep going, so our customers can do the same
Optimism | We have a can-do attitude, and instead of saying “no”, we figure out how
Virtue | We do what’s right, the right way—especially when it’s difficult
Solidarity | When we celebrate each other and our differences, we all do better
JOIN OUR TEAM
We are looking for an entrepreneurial Account Based Marketer to expand Everstream’s marketing strategy and execution to the global team. We’re looking for a self-starter with a hands-on mentality who is excited about contributing to the success of a fast-paced software business and able to drive our Global Account Based marketing strategy.
POSITION OVERVIEW
The Account Based Marketing Manager is responsible for the strategy and implementation of dynamic Account Based Marketing campaigns and tactics to drive qualified pipeline. The ideal candidate is data-driven, and an excellent communicator with a hands-on mentality who is excited to contribute to the success of a fast-paced software business. From building out the ABM strategy, continuous testing and evaluation of campaign success, to daily collaboration across marketing, sales, and SDR teams, this role is critical to our continued rapid global growth.
Responsibilities
- Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
- Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
- Develop content for website copy, blog posts, sales documentation, etc, as needed to support ABM success
- Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
- Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
- Pursue and nurture leads until qualified
- Learn the target market’s pain points and dive deep into their niche
- Work cross-functionally across the marketing organization as well as sales and other teams to design and orchestrate impactful, targeted ABM campaigns
- Provide ongoing reporting, campaign insights and pacing toward documented KPIs to key stakeholders
- Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
Requirements
- 5+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
- 2+ years of experience using an enterprise account-based marketing tool such as 6sense, Demandbase or Terminus
- You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution
- Positive, can-do attitude, with the ability to work with marketing and sales professionals, and the ability to prioritize numerous projects simultaneously
- Experience building and managing multi-channel ABM campaigns
- Experience in creating, launching campaigns, and reporting on results
- Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth
- Understanding of pipeline management and metrics
- Demonstrated experience sourcing and overseeing vendors for marketing program execution
- Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills
- Team player with ability to work independently and autonomously
- Flexibility to adjust to the dynamic nature of a fast-growth company
Thanks to our remarkable people we are at the forefront of change and bringing cutting-edge products and services to market. We focus on growth, so our people, our business, and our customers can achieve their full potential. It takes determination, focus, and resilience to scale a high-growth, global business. We're looking for people intrinsically driven to create, build, solve, and push boundaries to deliver the unrivaled innovation and service our clients know and love. Everstreamers aren't afraid of ambiguity, changing priorities, shifting org structures, or pivoting to new strategies. They thrive on change and put in the effort to achieve the seemingly impossible. It isn't always easy, but it's always worth it. Does this sound like you? Grow your career at Everstream.