Assistant Marketing Manager, Global Influencer
Description
About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The role
You will be responsible for designing, steering, and continuously improving Love, Bonito’s global influencer program. With a robust influencer marketing strategy, you will collaborate with Love, Bonito’s key markets (SG, HK, US, PH, ID, MY) to build and strengthen Love, Bonito’s influencer/ambassador community.
You will work closely with HQ marketing functions to initiate influencer campaigns to support and amplify overall campaigns strategy. This role will be integral in ensuring the success of Influencer marketing operations, working alongside HQ cross-functional teams to develop operational efficiency and scalability.
Reporting directly to the Brand Marketing Manager at HQ, you will analyse, report, and optimise influencer channel performance to ensure overall business goals are attained.
You should have / be
- A passion for full-funnel growth with superior analytical acumen
- A genuine interest in fashion and general female consumer products
- An ability to think & work strategically and systematically
- A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
- Strong project management, multitasking and execution abilities
- Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!
Main Responsibilities
Strategy Development
- Design and steer Love, Bonito’s global influencer program and strategy.
- Identify, manage, and build long-term relationships with key global influencers.
- Plan and execute global influencer marketing levers such as seeding kits and influencer event toolkits.
- Ensure alignment of country influencer strategies, activations, and profiles to global direction and brand alignment.
- Monitor influencer performance metrics and provide actionable insights for continuous optimization and improvement.
- Manage global influencer marketing budget efficiently.
- Stay abreast of influencer marketing trends.
Managing Workflows
- Collaborate with country marketing teams and HQ cross-functional teams to build and optimise operational workflows.
- Identify/develop the right tools and processes to support the influencer program.
Leadership & Stakeholder Management
- Lead and develop a lean and mean global influencer marketing team.
- Partner closely with HQ marketing functions to amplify key campaigns through influencers.
- Ensure full visibility and clarity group-wide on global and local influencer initiatives by effectively coordinating with relevant stakeholders.
Critical success factors & key challenges
- Influencer channel performance: Traffic, NSBR, CR%, NC%
- Management of Global Influencer Marketing Budget
- Influencer Operations Excellence
- Team retention
Requirements
Qualifications & Experience
- 5+ years of relevant work experience in influencer marketing strategy development and execution, preferably in a fast-paced environment or global context and preferably with managerial experience.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders.
- A performance-driven attitude with a hunger and thirst for results.
- Creative thinking and problem-solving abilities.
- Analytical mindset with a focus on data-driven decision-making.
- A high degree of professionalism, work ethic, judgement and keen attention to detail.
- Proficiency in marketing tools and platforms.
- Familiarity with trends and best practices in digital marketing and content creation.
- A Love, Bonito ambassador who believes in and embodies our culture and core values.
- Relevant degree in business, marketing communications or other relevant fields.
Benefits
1. Flexible Work Arrangement
- Work from anywhere!
- Remote work according to HQ operating hours
2. Staff Wellness
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
3. Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning
4. #TeamLB perks
- Generous staff discount off LB products
- Corporate partnerships with a variety of companies
- Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
- Internal Referral programme