B2B Copywriter

Posted Feb 28

Does your B2B content prove to convert?

At WhatConverts we innovate and initiate! We are a dynamic SaaS company who offers a comprehensive lead tracking solution for marketers - one place to track ALL leads. As the Copywriter at WhatConverts, you will write and promote traffic-driving content that provides insight into our product, brand and industry - all with the goal of achieving conversions. Previous proven experience writing B2B and/or SaaS marketing content is required for consideration.

This is a fully-remote, full-time position (40 hours per week); however, we would also be willing to engage on a freelance/contract basis for the right candidate. Candidate will ideally be within USA or within 3 hours +/- EST time zone.

In this role you’ll get to:

  • Work collaboratively with the marketing team, content writers, designers, and other stakeholders to identify content requirements, brainstorm ideas, and create content that aligns with the content marketing strategy while solving our audience’s problems.
  • Write and edit a range of content types including blogs, FAQ material, support documentation, landing pages, websites, mobile apps, and other digital media.
  • Conduct in-depth research, subject matter expert interviews, and product testing to identify nuanced audience pain points and understand the solutions our product offers.
  • Collaborate with the marketing and communications teams to ensure a consistent brand voice and tone across all customer touchpoints.
  • Continuously follow proven content writing best practices while monitoring for emerging content trends.

What we’re looking for:

  • 4+ years of experience as a content writer, copywriter, or related role writing B2B and/or SaaS marketing content. This is required!
  • Proven ability to write clear, concise, and engaging content for digital products and interfaces
  • Excellent communication and collaboration skills
  • Must be curious, with the ability to handle direct feedback
  • Experience with in-depth research, fact-checking, and revising
  • Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
  • Passion for creating exceptional content that is above all helpful to our audience

Company Benefits/Perks:

  • Remote first company - we believe in breaking down barriers of bureaucracy and empowering our remote team members to work agilely to accomplish more in a shorter amount of time.
  • Immediate impact - the moment you join our team we hand you the reins to work on projects independently and make a direct impact.
  • Health/Wellness - we offer a variety of premium medical insurance plans, as well as dental and vision insurance - making sure you have access to the coverage that works best for you. WhatConverts covers 100% of the premium cost for individual employee coverage under selected base plans, as well as the full cost of employee Life/LTD/STD insurance coverage.
  • Employee support - we provide an Employee Assistance Program (EAP) that offers counseling, legal, debt management, and travel assistance services free of cost to our employees.
  • Time off - in addition to paid holidays, WhatConverts offers both flexible time off and competitive PTO plans that continue to offer greater rewards to long-term employees.
  • Diversity and inclusion - our workplace is positive, supportive, and inclusive and we ask all new hires to bring that same approach.

Before you apply you should:

If you're passionate about working in a dynamic, fast growing company with smart colleagues and opportunities for development, come grow with WhatConverts.

WhatConverts is an equal opportunity employer. We recruit, hire, pay, and promote without regard to gender, race, sexual orientation, age, religion, veteran status, physical/mental abilities, or any other identities protected by law.