B2B Copywriter (Consultant)

Posted Jan 13

About Us

Wednesday is a technology consulting and engineering firm based in Pune. We specialise in helping digital-first businesses solve complex engineering problems. Our expertise lies in data engineering, applied AI, and app development. We offer our expertise through our services: Launch, Catalyse, Amplify, and Control.

We're a passionate bunch of people who take their work seriously. We deeply care about each other and are united by the cause of building teams that delivery great digital products & experiences.

Job Description

Wednesday Solutions is seeking a skilled and self-driven B2B Copywriter to join our dynamic team. This role is ideal for someone who thrives on converting ideas into impactful content that educates, engages, and drives results. You'll work closely with key personnel to capture the essence of what we do transform it into high-quality marketing assets.

Key Responsibilities

1. Content Creation

  • Write e-books that showcase expertise and thought leadership in our domain.
  • Develop Email Education Courses (EEC) to nurture leads and provide actionable insights.
  • Produce a weekly newsletter that informs, educates, and connects with our audience.
  • Write social media posts that drive traffic and amplify engagement.
  • Write compelling scripts for videos that captivate viewers and drive traffic.

2. Workshops and Collaboration

  • Conduct workshops with key personnel to extract insights and data.
  • Identify the tone of the brand voice to maintain consistency across all content.
  • Translate discussions and ideas into polished content artifacts.

3. Strategic Execution

  • Take ownership of content projects from ideation to delivery, ensuring timely and high-quality outputs.
  • Collaborate with cross-functional teams to align content with marketing objectives.
  • Continuously refine content strategies to improve engagement and outcomes.

Outcomes Expected

1. High-Quality Deliverables:

  • Publish e-books.
  • Launch Email Education Courses that educate and nurture the audience effectively.
  • Distribute an engaging and informative weekly newsletter.
  • Develop social media content that drives measurable traffic to key platforms.
  • Craft impactful video scripts to boost engagement and brand awareness.

2. Effective Collaboration:

  • Successfully conduct workshops to gather meaningful insights and align with stakeholders.
  • Clearly define and adhere to the brand’s tone of voice in all outputs.

3. Autonomy and Accountability:

  • Work independently, with minimal handholding, and deliver content that meets or exceeds expectations.
  • Take ownership of deadlines and quality, demonstrating a strong sense of accountability.

Requirements

  • Proven Writing Expertise: Demonstrated ability to craft engaging and impactful B2B content across formats.
  • Workshop Facilitation: Experience conducting interviews, workshops, or collaborative sessions with stakeholders.
  • Self-Driven: Highly motivated, able to manage multiple projects with minimal supervision.
  • Strategic Thinking: Ability to align content creation with broader marketing goals.
  • Attention to Detail: A meticulous approach to maintaining consistency and quality across all deliverables.
  • Digital Savvy: Understanding of content distribution strategies for email, social media, and digital platforms.