B2B Marketing Manager - Advertiser Growth

Posted Mar 9

Get to know us

eyeo is an open source software company whose market-leading ad-filtering technology powers products like Adblock Plus and AdBlock as well as technical integrations for leading browsers on the market. Our privacy-first products like Crumbs promote transparency and an improved browsing experience. eyeo is dedicated to giving users control of their online experience while fostering a sustainable online value exchange between content creators, publishers, advertisers and users. 

In combining our User Growth partnerships and our subsidiary products, our technology reaches 250 million monthly active users.

At eyeo, we’re passionate about user agency, personal privacy and sustainability as well as keeping the web an open, fair resource for everyone.

How we work

eyeo has colleagues based all over the world. We love our diversity and our company culture. We practice an agile, remote workstyle with work distributed in cross-functional teams that span nearly every timezone. Many of our tech teams prefer to work asynchronously. If working remotely isn’t for you, we also have two offices (Cologne and Berlin) that you can choose to work from. Twice a year we come together with our teams for Team Days and once a year we offer an offsite company retreat, Summer Week. By offering remote work and in-person sessions, we have built a hybrid culture that offers a unique dynamic of flexibility and belonging. 

What you'll do

The B2B Marketing Manager - Advertiser Growth is part of our Go-To-Market team within our Marketing Foundation Service and is responsible for developing and executing relevant (to the target audience) marketing strategies and tactics, contributing to successful sales efforts related to prospects and current demand-side partners.

After your morning routine, you'll be expected to…

  • Support the sales process 
  • Drive the demand-side positioning and USP creation and builds the narrative in cooperation with the Advertiser Growth Unit 
  • Develop marketing and sales collateral (pitch decks, 1 pagers, infographics, videos, others) to support the sales process
  • Conduct Account Based Marketing campaigns to support sales with the targeting of specific accounts 
  • Develop and execute on marketing strategies and tactics which support the sales processes:
  • Prepare and conducts relevant marketing campaigns relevant for the buy-side target audience 
  • Oversee the communication and messaging to advertisers and agencies
  • Drive relevant events participation and messaging
  • Initiate and contribute relevant target audience content to eyeo’s marketing channels
  • Establish and nurtures relationships with the marketing organization of our partners, in order to strengthen our existing partnerships
  • Define the direction and proactively propose, in collaboration with Account Managers, joint marketing initiatives with demand-side partners (case studies, PR activities, active messaging on events, joint content marketing efforts)
  • Support the Advertiser Growth unit in conducting industry and competitive analysis to inform the sales process and help positioning and messaging as well as Voice of Customer analysis (NPS and others), in order to maintain and increase satisfaction of our partners
  • Develop and execute a cross-channel marketing and communication plan for our demand side target audience
  • Align and contributes both to the demand-side team’s strategy and to eyeo’s overall marketing strategy
  • Measure and contribute to eyeo’s overall Marketing KPIs

What you bring to the table…

  • Bachelor’s degree in marketing or related fields
  • 5+ years of related job experience, preferably in B2B tech organizations
  • Experience in working with sales teams on Account Based Marketing campaigns
  • A good understanding of current marketing trends in B2B marketing
  • Strong analytical skills and business acumen; including experience reviewing performance results and making recommendations for future actions
  • Exceptional organizational and project management skills, ability to manage multiple projects, and strong attention to detail
  • Team player with ability to work cross-functionally
  • Previous experience with Hubspot, Salesforce, LinkedIn Navigator
  • Excellent communication skills, written and oral, with fluency in English, ideally native speaker 

It's awesome if you know about…

  • Experience in ad tech
  • Previous experience in working or dealing with agencies
  • Experience in/with the US market

What we offer

  • Work remotely or from one of our offices —we trust you to find what works best for you
  • Budget for the following: home office and/or relocation
  • Flexible working hours
  • 28 days paid vacation + Volunteer day
  • Your choice of hardware and setup
  • Personal and professional development budget
  • Monthly child care allowance for children under 6
  • Offsite team days and the annual summer company retreat
  • Company-sponsored hackathons

Helpful links

Privacy Notice

eyeo is an equal opportunity employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief. When you apply, you’ll be automatically forwarded to our recruitment platform operated by an external service provider called Greenhouse (seated in the US). Greenhouse collects some information on its website, such as anonymous usage statistics, by using cookies, server logs, and other similar technology. For more information, please refer to Greenhouse’s Privacy Policy. All documents and information provided by you are stored with Greenhouse. In order to ensure an adequate level of data protection, eyeo and Greenhouse have entered into the EU Standard Contractual Clauses (“processors”) - Commission Decision C(2010)593. You can request a copy of this by contacting us at privacy[at]eyeo.com. If you don’t want your data forwarded to Greenhouse, please do not apply. For detailed and further information, please refer to our Privacy Policy at https://eyeo.com/en/privacy.