B2B Marketing Manager
Location: anywhere in the UK
👋🏻 Hello, we're Laka
You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...
Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it’s something people stand with, not against.
Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.
Take a closer look at exactly what this means and how it works here.
What have we been up to since then...?
In a nutshell, we've been very busy! Here are a few of the massive achievements we've had:
🚀 Raised an awesome Series A investment round of over $13m
🚀 Grown the team to over 50 Lakanauts, based across the UK and NL, enabling a choice-based, remote-first way of working
🚀 Launched Laka in a total of 5 countries, essentially helping more people in more places!
🚀 Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering
🚀 Been awarded 'Best Cycle Insurance Provider' (for the past 5 years in a row - go us! 🥳)
🚀 Opened 3 shiny new offices in London, Bristol & Amsterdam to provide spaces for people to collaborate as they like
🚀 We've also achieved a 5* rating on Google Reviews and Glassdoor - go check us out.
Help us continue to change an outdated industry...
We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.
🤘🏼 The role
As Laka continues to grow and lines up many exciting EU/UK partners, we are looking for a Partner Marketing Specialist to join us. With at least five years of experience in partner/account-based marketing and hopefully a language skill or two, you will be an expert in scaling accounts, supporting account management teams and spotting monetisation opportunities.
Reporting directly to the Head of Commercial, you will work within the Marketing team but collaborate very closely with the wider Commercial team to manage marketing initiatives for partners.
This brand new role is an important addition to our growing, data-oriented team, surrounded by content writers, acquisition specialists and territory managers.
What you'll be getting up to:
- Working with the product and commercial teams to improve positioning and articulate competitive differentiation that appeals to our ‘ideal customer profile’
- Creating and implementing partner marketing plans (e.g. customer journeys, conversion optimisation, marketing plans and budget responsibility)
- Working with Marketing, Sales, Product and Design to produce quality product storytelling
- Gathering and utilising customer and market research to drive compelling messaging and influence product strategy
- Producing partner-related marketing to build awareness and confidence in partner channels
- Working closely with Marketing & Sales on collateral for effective enablement and funnel nurturing to improve pipeline conversion and velocity
- Owning and improving all product-related content, including our website, emails, blog posts, webinars, product videos, and more
- Promoting partner engagement and B2B2C through planning and producing awareness & consideration assets / events
- Reporting & analysing partner program performance to measure impact of marketing activity
Location: we're happy for this role to be based anywhere in the UK or the Netherlands, with the potential for occasional travel to our offices (London, Bristol & Amsterdam)
Requirements
👉🏻 This role will be a great fit if you:
- Have proven experience in marketing, preferably working in partner marketing, brand partnerships, or channel marketing roles
- Have deep understanding of the motivations for why organisations develop strategic partnerships and the various marketing tactics that improve the impact
- Have experience in product marketing
- Are highly organised and comfortable handling multiple work streams at once
- Have excellent written and verbal communication skills
- Speak an additional language - French or German [or both] are desired
Before you apply, please make sure that you currently have the right to work in the UK (we're really sorry, but we're not able to provide visa sponsorship for this role).
Benefits
🌟 Our perks
What can you expect from working at Laka?
📈 Share options - we want you to be rewarded for Laka's success - everyone in the business is granted share options when they join
💰 Company bonus scheme - if the company hits its targets, you'll get a cash bonus at the end of the year
🌴 Annual leave - 25 days holiday (plus bank holidays), plus additional days over the Christmas period, with the option to roll over up to 5 days per year
💶 Pension scheme - Laka pays 3% of your base salary into your pension to help you save for the future
💊 Private medical insurance - we’ll give you individual private cover, with the option to add partners & dependants too (at a small cost)
🖥 Home set-up allowance - in addition to letting you choose the kit you want (MacBook or Windows laptop, plus additional equipment like screens, keyboard, etc), we'll also give you a one-off budget of £200 to get anything else you want in order to make your homeworking environment a comfortable place to be
🍽 Weekly lunch on us - £15 every Wednesday to enjoy lunch on Laka - pop out locally with people in the office, or order-in at home, the choice is yours
💃 Company-wide events - we love getting everyone together as much as possible - expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!
🎳 Monthly socials - as if quarterly company events weren't enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)
👚 Laka swag - we'll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family
🚴 Laka credit - for all you cyclists, we'll give you £10 credit per month towards insuring your bike(s) with us - plus give you access to a bunch of cycling industry discounts
🧠 Mental health support - unlimited support via Spill, including one-to-one therapy sessions
🌈 Belonging at Laka
We're committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging - our customer collective is broad and inclusive, and we'd like our own people to be too. We're fast becoming a global community of people and we believe each person's unique qualities should be celebrated as they are a huge part of what makes Laka a great place to be. We'd love you to bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or anything else that makes you, you. If you’d like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing support@laka.co.uk.