B2B Product Marketing Manager

Posted May 21

POSITION TITLE: B2B Product Marketing Manager

LOCATION: Remote – PST hours

DURATION: 18-months

SALARY/PAY RANGE: $60-$67/hour Exact compensation may vary based on skills, experience, and location.

ROLES & RESPONSIBILITIES:

  • Product Messaging & Positioning: Establishes overall positioning for go-to-market strategy, plans timelines, and executes communications for product launch/sunset.
  • Collaborate with Product Marketing, Business Planning, and Engineering to identify go-to-to-make strategies and to ensure execution success across all marketing tactics.
  • Perform analysis of customer and market signals to identify customers’ unmet or unknown needs and market opportunities for enhancements or development of a feature for Azure networking products working with internal, and external partners, and other key stakeholders.
  • Ensure product/service performance by collecting performance metrics to derive insights that lead to productive courses of action to improve product/feature development, messaging, iteration, and implementation.
  • Market Analysis: Conduct market research to understand the competitive landscape, target audiences and establish product differentiators.
  • Deliver and maintain marketing assets that build knowledge, engagement, and competitive differentiation across the customer’s journey.
  • Content: Create presentations, data sheets, newsletters web content, and more that highlight product value for internal and external stakeholders.
  • Product Launches: Work with product management and marketing team and Director of Product Marketing to plan and execute launches of net-new products, features, and capabilities.
  • Manage the cross-functional implementation of launch plans to maximize impact.
  • This position is remote in the US and works PST hours 9 am – 5 pm.

REQUIRED SKILLS:

  • Bachelor's Degree OR equivalent experience
  • 5+ years of experience in B2B product marketing, product management, and strategic market planning for marketing highly technical products or related field.
  • Knowledge of Cloud Services.
  • Prior Microsoft marketing experience, especially with Azure.
  • Growth mindset.
  • Demonstrated excellence in devising go-to-market strategies and executing end-to-end marketing plans.
  • Strong interpersonal and team skills and the ability to foster cross-functional teamwork among sales, marketing, and product management.
  • Excellent verbal and written communication skills, with proven strength in copywriting and translating strategy into messaging.
  • Sense of urgency and focus; ability to deliver thoughtful, polished work sometimes under tight time constraints.
  • Flexible with ability to handle multiple projects independently and prioritize deadlines.
  • Microsoft Proficient; including PowerPoint.
  • Excellent communication skills, capable of writing and presenting complex, technical product to internal and external audiences.
  • Ability to manage change and ambiguity:
  • Ability to effectively work with and influence senior stakeholders.
  • Presentation Skills: Must be self-sufficient in creating presentations and presenting to Sales and customers at both internal and external events.
  • Strong grasp of technology and desire to understand all our technology, with the ability to parse technical concepts into compelling business value.
  • Passion for and excited about Azure networking products.
  • Good soft skills and want to be part of team.
  • Willing to consider becoming an FTE for client company in the future.
  • Knowledge about cloud security and products is a plus but not required.

WHY AVERRO?

Averro is a Veteran-Owned organization dedicated to delivering innovative technology services, business consulting, and talent solutions that propel businesses and careers forward. We live by our ethos: Family First | Be Uncommon | Culture Wins. These values show in our commitment to client satisfaction, timely support, and unmatched consultant care. Most of all, it shows in our commitment to each other. Our Aim – Your Ascent. See More: bit.ly/aimaverro

Averro is an equal opportunity employer, and we are committed to diversity, equity, and inclusion in the workplace. All qualified applicants will receive consideration for employment, regardless of criminal histories, consistent with legal obligations. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

BENEFITS OFFERED:

All positions qualify for group medical insurance, 401K retirement savings, sick leave, and our employee assistance program. We have three benefit package options available geared towards employee needs and desires. Depending on your selection Averro provides PTO, 8 paid holidays per year, group medical/dental/vision insurance along with optional pet and legal insurance.