Brand Manager
**This is a virtual / 100% remote position based in the U.S.**
JOB DESCRIPTION
Functional Nutrition Alliance offers in-depth Functional Nutrition training for health providers of all levels. Full Body Systems, our core nutrition immersion program, skillfully blends the art of practice with the science of nutrition. Functional Nutrition Alliance was founded by Functional Medicine Nutritionist Andrea Nakayama to help coaches and clinicians develop the skills needed to help anyone, no matter their signs, symptoms, or diagnoses.
The Functional Nutrition Alliance brand manager has two critical roles; the first is to be the guardian of the brand and responsible for ensuring that the products, services, and marketing efforts resonate with current and potential students/customers. The second critical role is to develop effective brand marketing strategies, promote growth and expansion of brand awareness with target personas, author and implement brand content marketing plans.
The ideal candidate will be skilled in using data to demonstrate the impact of brand management and brand marketing efforts on revenue and profitability objectives.
DUTIES AND RESPONSIBILITIES
Strategy/Opportunity
● Be the brand champion and expert and ensure brand integrity in all respects
● Develop brand positioning and messaging in partnership with key stakeholders; demonstrate an understanding of customer demographics and segmentation
● Analyze brands of competitors, consumer trends and buying behaviors
Collaboration
● Develop a deep understanding of the brand DNA/history, gain input on key strategies, and gain alignment on key messaging points they will be communicating
● Create and deliver content marketing campaigns across appropriate channels leveraging new and existing content
● Collaborate with paid media acquisition marketing team to ensure consistent brand messaging and to identify opportunities for content marketing campaigns to improve paid media results (and vice versa)
Accountability
● Set and rigorously evaluate the budget for content marketing
● Contribute to sales forecasts and relevant financials and reporting
● Ensure content across channels; including digital media/assets, artwork, print, and press releases, all align with brand strategy
● Ensure that marketing and communication efforts adhere to agreed goals, timelines, and manage expectations with various stakeholders
Requirements
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
● Strong understanding of brand architecture; able to organize brand priorities, generate original concepts based on consumer and business needs, and develop compelling narratives to communicate ideas
● Experience developing and executing effective content marketing strategies
● A broad set of strategic skills and experiences across brand, content, user experience, digital marketing, social media and campaigns, and digital transformation
● Experience in brand management and/or content marketing in nutrition, health, or wellness verticals
PHYSICAL REQUIREMENTS
This position takes place in a virtual office environment and there are no unusual physical demands. Travel may be required from time to time depending on role.
WORKING CONDITIONS
This role requires an understanding of working in and with a virtual workforce. All applicants are expected to be successful working independently in a virtual setting.
EEO STATEMENTS
Empowered Education and its subsidiaries (Health Coach Institute, Functional Nutrition Alliance, Nutritious Life Studio, and Working Against Gravity) is an Equal Opportunity/Affirmative Action employer. We celebrate diversity and are committed to creating an inclusive environment for all our team members.
Benefits
Empowered Education (the “Company”) is proud to have selected the following comprehensive benefits package to meet your personal and family needs. • Health Insurance | Dental Insurance | Vision Insurance • Basic Life Insurance & AD&D • 401(k) Retirement Savings Plan • *Supplemental Accidental Death & Dismemberment Insurance • *Short & Long-Term Disability Insurance Additional Justworks Benefits Programs • Pre-Tax Commuter Benefits • Talkspace • Health Advocate • Kind Body • One Medical Additional EE Benefits & Perks • Paid Time Off • Paid Holidays • Paid Volunteer Time | Paid Voting Time • Paid Family Leave • Equity For All • Free access to our school’s programs • Fully Remote Workforce • Technology Allowance • Wellness Program