Brand Manager

Posted Apr 25

Description

Hertility is a women’s health company built by women, for women. We’re shaping the future of reproductive healthcare by pioneering unique diagnostic testing that provides data-driven and advanced insights into reproductive health, fertility decline and the onset of menopause. We provide expert testing, advice, education and access to care - all from the comfort of your home.

31% of women will suffer from a reproductive health issue at some point and through our research, we aim to reduce the time to diagnosis through advanced at-home testing and specialist gynaecological care. We tailor pathways to the individual's reproductive goals, whether it be to explore their ovarian health and fertility options or overall hormonal health, such as confirming a PCOS diagnosis. Currently, we can screen for 18 of the most common pathologies which may lead to reduced fertility and signpost gynae cancers.

Ultimately, our aim is to change attitudes around reproductive health, both for individuals and in the workplace, and to encourage women to be proactive by tracking their reproductive health. We’re calling this the Reproductive Revolution!

The role

We are looking for a Brand Manager with an unstoppable imagination, and a desire to produce high-quality content and campaigns and build the Hertility brand. The role is available from April 2023 and is for an initial 9-month period - parental leave cover).

The role will report to the Director of Growth (Lucy) and work cross-functionally with marketing, product and design. Key responsibilities will include but not be limited to:

  • Owning the brand strategy and being an internal and external brand ambassador for Hertility.
  • Delivering impactful, on-brand concepts & campaigns (DTC, B2B & D2B2C) to build and strengthen the brand-consumer relationships and achieve business objectives.
  • Managing the procedure, implementation, tracking and measurement of marketing campaigns, collecting and using data to inform new campaigns and evaluate existing campaigns.
  • Being the brand custodian, writing, editing and proofreading campaign materials and ensuring that the brand’s identity is protected at all times.
  • Developing a content marketing strategy for Hertility and ensuring its activation across all brand touch points, engaging with new and existing partners as required.
  • Developing key messages and delivering communications and brand initiatives across a mix of channels, including email, website, blog, social media, and advertisements, ensuring a consistent language system and tone of voice.
  • Researching, sourcing and securing partnerships with influencers, ensuring the delivery of content is on time and aligned with our brand values.
  • Managing existing partnerships and secure new ones including negotiating deliverables and contracts, right through to execution, and creating engaging activation campaigns.
  • Working with your direct report (Social Media Associate) to build and improve our social media marketing.

Requirements

You’ll be a good fit if you have:

  • 6+ years of relevant experience leading brand marketing.
  • Experience developing content marketing strategies to drive exposure and business performance/growth with a passion for brand narrative.
  • Experience owning your own work stream and juggling multiple projects across platforms.
  • Experience working in the healthcare or wellness industry is a plus.
  • You are collaborative by nature, and enjoy sharing your ideas clearly.
  • Both agency and in-house experience, working at a fast pace.

Benefits

We are a young, dynamic team revolutionising women’s health. As a Brand Manager, you will get a salary of between £60k - £70k + equity options as well as:

  • 33 days paid holiday allowance (including public holidays).
  • Flexible working hours - we trust that our team can manage their time and will get the job done.
  • 5% pension scheme matched by 4% employee contribution.
  • Mental health support from an in-house counsellor.
  • Free access to Hertility Health products and services, including free of charge hormone and fertility tests and discount codes for employee friends and family.
  • Enhanced Family Leave policy (maternity leave/paternity leave/ adoption leave).
  • Progressive health leave (menstruation and menopause policies).

Equality & Diversity:

Hertility Health is an equal opportunity employer that is committed to diversity and inclusion both within the workplace and throughout our application process. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We understand that applying for a new job takes a lot of work and we really value your time. We are really looking forward to reading your application.