Brand Marketing Coordinator

Posted Apr 23

ABOUT US

Do you have a passion for higher education? Do you want to make a positive impact on the college admissions process? Our staff help to remove barriers and encourage students to forge their path to a better future. Common App is a national not-for-profit organization dedicated to the pursuit of access, equity, and integrity in the college admission process. Each year we support more than 1 million students, one-third of whom are first-generation, as they apply to our more than 900 diverse member colleges & universities using the Common App's free online application.

If you are an experienced Brand Marketing professional and want to be part of a mission-driven non-profit that uses innovative technology to advance the college admission process, Common App may be a great match for you. Common App is currently searching for a Brand Marketing Coordinator.

RESPONSIBILITIES

Reporting to the Brand and Operations lead, the Brand Marketing Coordinator is part of Common App’s Marketing team, which is responsible for the organization’s brand, digital, and content marketing efforts as well as event planning and logistics. Members of the team work with colleagues across Common App to support product marketing, demand generation, digital and content marketing, creative design, event planning, and marketing technology.

This individual’s responsibilities include helping to develop and analyze event goals and outcomes. This role also involves compiling reports about end user needs, and creating marketing campaign content; i.e. graphics, blog, and social media posts. Lastly, this role is an asset in working with our team in executing marketing events.

Requirements

QUALIFICATIONS

This role requires:

  • Candidates must live in the United States.
  • Bachelor’s degree, Marketing or Communications
  • Two (2) or more years of professional experience directly related to the duties of the position; OR
  • An equivalent combination of education and experience sufficient to successfully perform the essential functions of the duties of the job listed above.
  • Experience using CRM systems (particularly Salesforce)
  • 2+ years of graphic design and/or video production experience
  • Demonstrated experience in marketing and ability to take initiative to improve results
  • Ability to communicate effectively across internal and external teams to keep projects on track
  • Attention to detail in all regards, ability to proofread for grammar, spelling, and punctuation with a high level of accuracy.
  • Exceptional written, and oral communication skills with the ability to produce high quality, succinct communications & presentations
  • Must project a positive, collaborative, professional demeanor at all times with extraordinary relationship building skills
  • Technically savvy with a high level of working knowledge in Microsoft Office Suite, Adobe, and Google Suite, as well as other technology
  • Outstanding organizational skills, keen attention to detail, with the ability to work to deadlines
  • Work effectively in a virtual, collaborative, team-oriented environment while also being a strong individual contributor
  • Strong aptitude for high-level problem-solving
  • Must be effective operating in a collaborative, fast-paced environment and have the flexibility to adjust to changing priorities

The ideal candidate will possess:

  • 2+ years experience (proficient) with web analytic programs (i.e. Google Analytics)
  • A passion for higher education is a plus.

Benefits

Common App is a virtual first environment. We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive salary and an extensive benefits package including:

  • Paid time off
  • Vacation Leave (starting at 10 days per year)
  • Sick Leave (15 days per year)
  • Paid Holidays (New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, July 4th, Labor Day, and Thanksgiving Day)
  • Floating Holidays (9 days to be used at employee’s discretion)
  • Healthcare
  • Medical (2 plan options with Cigna including an option for 100% employee coverage)
  • Health Savings Account (HSA) with annual employer contribution starting at $1,500 or Flexible Spending Account (FSA), depending on plan election
  • Dental (plan with MetLife offering 100% employee coverage)
  • Vision benefits (plan with Cigna offering 100% employee coverage)
  • Short + Long Term Disability (100% employer paid)
  • Life + AD&D (100% employer paid)
  • Additional Voluntary Life + AD&D insurances available
  • Employee Assistance Program (EAP)
  • Added compensation
  • 403(b) Retirement Plan with 5% employer contribution + additional 5% employer match
  • Stipends (virtual office set up and monthly remote work support)
  • Future growth opportunities within the organization

We work to maintain the best possible environment for our staff, where people can learn and grow. We strive to provide a diverse, collaborative, team-oriented, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

HOW DO I APPLY

To apply for this opportunity, send your resume and cover letter with salary expectations.