Campaign Marketing Manager

Posted Jul 8

A bit about us

We’re at the forefront of one of the most exciting evolutions of our generation - a distributed workforce. No longer do employers have to hire according to geography, and no longer do employees have to worry about proximity to work and daily commutes. Today, companies can hire the best talent they can find, anywhere in the world. But they need digital solutions to help them streamline the process.

Welcome to Multiplier! Our global employment platform empowers companies to hire people all across the world by managing the complexities of local compliance, labour contracts, payroll, benefits and taxes - all from one software system.

The Role:

We are seeking a highly skilled and results-driven Campaign Manager to join Multiplier. The Campaign Manager will be responsible for planning, executing, and optimizing multi-channel marketing campaigns across the entire customer journey, from brand awareness to conversion to loyalty and retention. The ideal candidate should have a deep understanding of digital marketing strategies, strong project management skills, and a proven track record of driving successful campaigns.

The Campaign Manager will collaborate with cross-functional teams, including marketing, sales, and product, to ensure the effective implementation of campaigns that align with business goals.

Duties And Responsibilities

  • Develop and execute integrated marketing campaigns that span the entire customer journey, including brand awareness, lead generation, nurturing, and conversion.
  • Collaborate with the marketing team to define campaign objectives, target audience, messaging, and key performance indicators (KPIs).
  • Create and manage campaign project plans, including timelines, budgets, and resource allocation, ensuring all activities are delivered on time and within budget.
  • Utilise a range of marketing channels and tactics, such as email marketing, content marketing, social media, paid advertising, events, webinars, and website optimization, to drive campaign success.
  • Work closely with the content team to develop compelling and relevant campaign assets, including blog posts, whitepapers, case studies, videos, and infographics.
  • Implement marketing automation and lead nurturing strategies to effectively engage and convert prospects throughout the buyer's journey.
  • Monitor and analyse campaign performance, using data-driven insights to optimise campaigns, improve conversion rates, and maximise ROI.
  • Collaborate with the sales team to ensure seamless alignment between marketing campaigns and sales activities, providing them with the necessary tools and materials to support lead conversion.
  • Stay informed about industry trends, competitor activities, and emerging marketing technologies to incorporate innovative approaches into campaigns.
  • Conduct market research and customer analysis to identify target segments, customer pain points, and opportunities for campaign optimization.
  • Track and report on campaign metrics, providing regular updates to key stakeholders and leadership, highlighting successes, areas for improvement, and actionable recommendations.

What you’ll need 👇

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Campaign Manager or similar role, preferably in the SaaS industry.
  • In-depth knowledge of digital marketing strategies and tactics, including lead generation, email marketing, content marketing, social media, paid advertising, and conversion optimization.
  • Strong project management skills, with the ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines.
  • Proficiency in marketing automation and CRM platforms, such as HubSpot, Marketo, Salesforce, or similar tools.
  • Analytical mindset, with the ability to analyze campaign data, derive actionable insights, and make data-driven decisions.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and collaborate effectively with cross-functional teams.
  • Results-oriented mindset, with a focus on driving measurable business outcomes and achieving campaign objectives.
  • Familiarity with SaaS business models and understanding of the buyer's journey in a B2B context.
  • Strong problem-solving skills and the ability to adapt to changing market dynamics and customer needs.
  • Knowledge of SEO principles and best practices to optimize campaign assets for search engines.
  • Experience with A/B testing and conversion rate optimization techniques to enhance campaign performance.

Why Multiplier?

We are backed by A-class investors & growing blazingly fast! Multiplier has grown phenomenally in the last few months. We’re seeking brilliant like minded enthusiasts to join our team.

Perks

  • Flexible vacation.
  • Flexible work times.
  • Work from anywhere.
  • Health Insurance

Equal employment opportunity Multiplier is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.