Clinical Program Content Writer
JOB SUMMARY:
The Clinical Program Content Writer position is a full-time position within the Clinical Program Development and Health Equity Team and will report directly to the Clinical Program Director. This Senior Advisor role will have dependency on deep consultation and collaboration with team’s content partner. The Clinical Content Writer’s primary role is to research, curate, create, edit, and maintain high quality multi-media content which will be used to enable behavior change, customer activation and customer engagement in a digital experience. The Clinical Content Writer assures clinical accuracy and relevance of content, confirm alignment with evidence-based standards, and assure content is written clearly and in a customer-centered way. The content typically pertains to chronic conditions, prevention, and lifestyle topics.
The Clinical Program Content Writer works collaboratively with clinical program designers, clinical program writers and editor, product, development, quality, legal, user experience teams and others to create content that can be used across multiple mediums. This position requires an individual with a blend of clinical knowledge, business acumen, excellent written communication skills, and interpersonal skills who excels at developing engaging digital clinical content proven to drive behavior change and improve health.
The ideal candidate has a strong, independent work ethic and high emotional intelligence. This role requires adherence to timelines and deadlines and the ability to handle multiple topics efficiently within a collaborative team environment.
PRIMARY DUTIES/RESPONSIBILITIES:
Research, curate, write, edit and maintain content for web and mobile and assure clarity, clinical integrity, and consistency with evidence-based guidelines, standards of care, health literacy standards, style guidelines, and Cigna policies
Content may be internal or external facing
Content may include items such as training materials, marketing materials, customer materials, client materials, provider materials
Content spans across all eligible delivery channels (digital, telephonic, mobile, via on site clinics, etc.).
Serve as a subject matter expert on how best to provide patient-centered, empathetic clinical content in a way that encourages engagement and drives behavior change
Work collaboratively with clinical content team to write engaging health content based on content ideas and outlines, submitting copy to clinical content partner for editing and final approval
Work collaboratively with internal teams (including: clinical program managers, product, operations, UX design teams) to build digital content, including advanced and automatic content workflows, tagging, information architecture, uploading to content management systems, and other processes
Collaborate with external stakeholders (including: vendors, customers, providers, and clients as necessary) to meet project objectives Partner with other internal and external subject matter experts to ensure content meets requirements for inter-professional accreditation as well as meeting necessary health care quality, safety, accreditation, and regulatory requirements Support improvement of user experiences by creating useful and usable content that's well-structured, concise, and represents content strategy best practices.
Collaborate closely with experience designers to identify key user journeys and define content structures and hierarchies, in order to present information that best supports the user.
Be flexible in copywriting processes, including the ability to spot opportunities for getting content to delivery faster.
Balance small and large project demands and timelines on a day-to-day and week-by-week basis.
Build best practices and assist in development of process to systematically request and review clinical content reviews
Manage assigned projects to timely completion and meet goals.
QUALIFICATIONS:
Bachelor’s degree in Communications, Marketing, Journalism, or similar preferred OR from a health-related field of study such as Nursing, Healthcare Administration, or Behavioral Health.
3+ years’ experience UX writing/editing and managing clinical content in healthcare setting
Experience includes coaching to drive behavior change
Understanding of instructional design and learning architecture
Experience in education needs analysis and multimedia curriculum design
Experience in multimedia, web technologies and graphics
Experience engaging customers into digital programs
Experience ensuring clinical integrity of written material, video content
Strong working knowledge of clinical practice guidelines and preventive standards
Previous editorial and user experience in healthcare publishing/media or health education preferred
SKILLS:
Must be passionate about curating, writing, and editing on clinical topics
An understanding of the science of behavior change, particularly as applied to patient activation and engagement best practices
Excellent editorial (editing and writing) skills in the area of patient education
Excellent command of the English language in both spoken and written forms (English required, Spanish a plus)
Strong writing skills with a clear concise style and excellent grammar, punctuation, and spelling
Skilled in writing both short form (UX, digital) and long form (full articles) content
Proficiency in communicating complex medical information to a consumer audience
Familiarity with leveraging wireframe designs and other design visuals as an aid in developing content structure and hierarchy.
Experience with Agile development concepts
Excellent interpersonal skills (communication and listening)
High professionalism and easy rapport in building collaborative work relationships
Strong working knowledge of current evidence-based clinical guidelines and standards of care
Must be able to take responsibility for the scientific accuracy and integrity of all materials developed
Exceptional organization skills, strong ability to prioritize and time manage
Must possess strong proofreading skills and absolute attention to detail
Must partner will with 3rd party content partners, conduct content gap analysis and assure standardization and consistent brand representation (as appropriate) across content types
Pursues everything with positive energy, drive and passion
Must be open to constructive feedback
Excellent computer skills that include working on shared networks and a high degree of proficiency using Microsoft Office products, authoring tools, and content management systems.
Travel potential occasional
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
For this position, we anticipate offering an annual salary of 109,500 - 182,500 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus plan.
We want you to be healthy, balanced, and feel secure. That’s why you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group .
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.