Content Editor

Posted Apr 10

Description

Company Overview:

Skin Clique, founded in 2018 by Dr. Sarah Allen in Charleston, SC, has carved out a niche in providing in-home, on-demand medical aesthetic services across the nation. Our commitment to delivering top-quality, medical-grade treatments and complementary skin care products, all within the comfort of our clients' homes, truly sets us apart. Currently, Skin Clique is nearing 500 providers in 41 states, and our goal is to expand our provider team to over 1,000 in the next year. Skin Clique offers its patients luxury, innovation in skincare, and exceptional customer experience. Skin Clique employees are committed to delivering quality while consistently striving to remain ahead of the curve.  

About the Position:

We are seeking a talented and creative Content Editor to join our dynamic team at Skin Clique. As Content Editor, you will play a pivotal role in crafting and maintaining the company's written identity, values, and messaging. Joining our creative marketing team, you'll collaborate with cross-functional teams to ensure that our content resonates with our audience. Your primary responsibilities will include content creation for various print and digital platforms, ensuring a consistent and engaging narrative that aligns with our brand vision. This role offers a dynamic and collaborative environment where your linguistic creativity will be essential in shaping how our brand is perceived. 

Responsibilities:

Content Creation:

  • Extraordinary content creation skills, capable of execution from start to finish, with a passion for various kinds of creative outlets including design, video, editing, and writing.  
  • Write and edit high-quality copy that aligns with the brand's tone and style guidelines. 
  • Collaborate with the marketing team to create compelling product descriptions, promotional materials, and brand narratives. 
  • Attend creative brainstorms, kick offs, and team meetings contributing ideas and design strategy formulation. 

Editorial Oversight:

  • Ensure all content adheres to brand guidelines, is grammatically correct, and aligns with SEO best practices. 
  • Create compelling storytelling journeys that engage consumers and attract them to Skin Clique  
  • Use SEO strategies to ensure Skin Clique ranks well for target key search terms. 
  • Review and edit content produced by in-house team members to maintain consistency and quality.  
  • Stay updated on industry trends, competitor activities, and emerging topics in beauty and lifestyle. 

Content Strategy:

  • Own the content calendar for the business and generate ideas across multiple media platforms, with informed guidance from leadership.
  • Contribute to the development of content strategies that resonate with the target audience and enhance brand awareness.
  • Collaborate with the marketing team to align content with overarching brand and campaign objectives.
  • Identify opportunities for content optimization and improvement based on performance metrics.
  • Bring new voices and perspectives into Skin Clique’s content, being mindful of ways to leverage contributors’ audiences to gain more awareness.

Cross-Functional Collaboration:

  • Work closely with the social media, marketing, and design teams to ensure cohesive storytelling and messaging.
  • Collaborate with in-house experts, influencers, partners, and other external contributors to source and develop diverse long and short form content.

Quality Assurance:

  • Conduct regular content audits to maintain a high standard of quality and relevance.
  • Ensure all content complies with legal and ethical standards, including proper attribution and copyright requirements.

Requirements

  • Bachelor's degree in English, Journalism, Communications, or a related field.
  • Proven experience as a content editor in the beauty, lifestyle, or related industry.
  • Strong writing and editing skills with a portfolio of published work.
  • Experience in email and SMS marketing.
  • Proficiency in utilizing HubSpot for activating successful marketing campaigns.
  • Familiarity with SEO best practices and content marketing strategies.
  • Exceptional attention to detail and ability to meet tight deadlines.
  • Excellent interviewing, editing, writing, and grammatical skills.
  • A proven track record of working under daily, weekly, and monthly deadlines.
  • Be able to write sharp, engaging copy in a variety of voices for different audiences and in a variety of content types.
  • Knowledge of multimedia storytelling.
  • Knowledge of beauty and lifestyle trends.
  • Proficiency in content management systems and digital marketing tools.
  • Experience optimizing WordPress and Shopify in alignment with SEO best practices.

Benefits

  • Competitive salary and performance-based bonuses. 
  • 401k match.
  • Skincare and procedure perks.
  • Comprehensive healthcare benefits package. 
  • Opportunity to work in a dynamic and innovative aesthetics company. 
  • Collaborative and inclusive work environment. 
  • Professional development opportunities to enhance skills and stay up-to-date with industry trends. 

Skin Clique is an equal opportunity employer committed to diversity, equity and inclusion and we encourage applications from members of all underrepresented groups, including those with disabilities. We will accommodate applicants' needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require.