Content Strategist
Crawford Group is seeking a Content Strategist for a client of ours. In this role, the Content Strategist will drive high-impact campaigns to build awareness and reach the demand generation goals for Document Cloud on a global scale. Will translate product value into solutions that speak to and resonate with specific audiences and bring it to life through various marketing channels. Will create the core bill of material (BOM) and assets, define the launch and content strategy, and outline key performance indicators. One will collaborate with Campaign Strategists, Product Marketing, Partner and Field Marketing, Demand Generation teams and Marketing Operations to support the end-to-end execution of content development. Will work with campaign analysts to measure and analyze results, report on campaign performance and metrics to Marketing and Sales leaders, understand data and insights to inform future iterations, and focus on building scalable processes and solutions for more effective and repeatable execution. One will bring people and teams together, proactively identify issues, and work across teams to remove roadblocks to timely campaign execution.
About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.
Responsibilities:
Create the narrative around solutions for target customer personas and audiences. Test creative marketing approaches to identify high return on investment activities
Develop annual and quarterly editorial calendars informed by Campaign goals, objectives and KPIs
Research and create messaging frameworks for key audiences. Work with an agency to create content and demand assets (e.g., whitepapers, eBooks, blog posts, emails, webinars, etc.)
Define the content strategy and build and launch globally enabled campaigns
Analyze campaign content performance to inform future iterations and investments
Implement messaging testing and optimization workstreams to improve campaign resonance with key audiences
Develop and nurture strategic relationships with Product Marketing Mangers to ensure alignment of personas, customer pain points and product solutions positioning and messaging
Work across Product, Partner, Field and Sales to ensure you have a pulse on customer conversations, messaging resonance and real-time feedback to inform future content and campaign iterations
Organize work streams and milestones, and gain buy-in across stakeholders
Requirements:
5-7 years of experience in Content Strategy or related roles
Ability to develop messaging frameworks, content briefs as well as product narratives and customer themes
Experience with multi-product organizations that target specific decision makers (IT, Legal, HR, Finance, Sales)
Experience working with creative production and agencies
Experience working at a global scale across regions (e.g., Europe, the Middle East, and Africa (EMEA), Asia Pacific (APAC), North America)
Knowledge of business-to-business (B2B) acquisition and growth models and best practices for funnel optimization
Capable of earning trust and influencing stakeholders without formal authority to required results
Proficient with tools including project management software (Workfront), Adobe Suite (Document and Creative Cloud) as well as Microsoft365
Flexible, collaborative, and able to manage and prioritize multiple tasks simultaneously to maintain teamwork and optimal project flow
Ability to effectively communicate and collaborate with all levels of the organization to achieve consensus, approvals, buy-in and manage expectations
Location: Remote
Duration: Ongoing
Rate: $2400-$2960/weekly W-2 consultant of Crawford Group; benefits available (Our salary ranges are determined based on skills, experience and location)
Committed to Diversity.
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.
Content Strategists within Adobe Digital Media, support a multitude of strategic workstreams that help drive customer acquisitions, pipeline and revenue. In this role, you will support the development of messaging and positioning, competitive analysis, identifying customer pain points and tying that into a product level, to-customer narrative. You help shape the external representation of the product set and help accelerate demand, cross-and-up selling and net-new acquisitions. This means you work with a cross-functional team across Sales, corporate communications, legal, demand, product marketing, and more.