Content Writer

Posted Aug 1

Responsibilities

Collaborate with the Growth team to do the following:

  • Research assigned topics on food, education, and school nutrition
  • Study and understand the company’s style of writing
  • Write blog posts for the company website
  • Write LinkedIn posts for the company page
  • Implement SEO principles in your blog post writing
  • Research online search keywords using tools such as Ahrefs to understand what language to incorporate in blog posts
  • Submit error-free, grammatically correct first drafts
  • Communicate with the Growth team for the editorial process and implement feedback quickly
  • Create content quickly
  • Use project management software (Asana) to manage content calendar

Results & Goals

What we both expect at the end of this:

Vision: Our client’s website drives significant traffic from school administrators from online search engines.

Short-Term Goal: 50 new blog posts by the end of September

  • 5 new articles per week
  1. First drafts due early on Wednesdays
  2. Second iterations due by end of day on Thursdays

Long-Term Goal: Build our client into an authority in the school food space

  • The scope of this role can grow to include developing and owning the content strategy overall
  • Other areas around content can eventually include lifecycle marketing content for prospective leads, LinkedIn content targeted towards school administrators, our client’s future Annual School Meal Report, and more!