Content Writer
Description
DISCLAIMER: We are actively seeking candidates to join our talent pool through this job posting. Your qualifications will be evaluated for both current and future job opportunities. If your skills and experience match a role and an opening becomes available, our recruitment team will contact you promptly. It's important to note that this does not guarantee immediate placement or contact. We are only considering applications from Philippine citizens currently residing in the Philippines.
Salary: Negotiable
Responsibilities:
- Conduct thorough research on industry-related topics utilizing a variety of online sources, interviews, and studies to gather relevant information.
- Craft engaging marketing copy that effectively promotes our products and services, adhering to brand guidelines and target audience preferences.
- Create well-structured drafts using Content Management Systems to ensure efficient content production and management.
- Proofread and edit blog posts for accuracy, clarity, and coherence before publication, ensuring high-quality content.
- Collaborate with editors to incorporate feedback and ensure the final content meets editorial standards and objectives.
- Work closely with marketing and design teams to enhance articles with visually appealing illustrations and graphics.
- Perform basic keyword research and implement SEO guidelines to optimize content for search engines and drive web traffic.
- Promote published content on social media platforms to increase visibility and engagement with the target audience.
- Identify customer needs and content gaps through analytics and feedback, proposing new topics and ideas to address them effectively.
- Maintain consistency in writing style, fonts, images, and tone across all content channels to reinforce brand identity and messaging.
- Update website content regularly to reflect changes in products, services, and industry trends, ensuring accurate and up-to-date information.
Requirements
- Excellent writing and communication skills with a keen understanding of marketing principles and audience engagement techniques.
- Proficiency in using Content Management Systems and familiarity with basic HTML for website content updates.
- Strong attention to detail and ability to adhere to deadlines in a fast-paced environment.
- Knowledge of SEO best practices and experience in optimizing content for search engines.
- Familiarity with social media platforms and strategies for content promotion and engagement.
- Analytical mindset with the ability to interpret data and insights to inform content strategy and improvements.
- Creativity and adaptability to generate fresh ideas and adapt writing style to suit different content formats and platforms.
- Experience in content marketing or related fields is a plus.
- A portfolio showcasing writing samples and demonstrating versatility and proficiency in creating compelling content.
Benefits
- Work from home