Conversion Copywriter

Posted Dec 12

About The Role

As the Conversion Copywriter at Sandstone Care, you will be responsible for creating persuasive and effective copy for various digital platforms. Your primary goal will be to increase customer engagement and drive conversions through your skillful use of language and understanding of consumer psychology. You will assist in developing content strategies that align with brand messaging and business objectives, and ensure all copy is accurate, error-free, and meets editorial standards consistently. Reports to Digital Marketing Manager.

What You’ll Do

You will be responsible for creating and improving digital content that converts and engages our target audiences. This includes:

Writing and editing copy for various online platforms, such as websites, emails, social media, and ads.
Working with the marketing team to align your copy with the brand voice and message.
Testing and optimizing your copy to increase conversions and engagement.
Analyzing and understanding target audiences to tailor copy that resonates with them.
Updating and producing content accurately, effectively, and efficiently, in a tone that best represents the company and aligns with the company’s business objectives.
Reviewing existing sales copy across the site and our channels and presenting improvements.
Basing content decisions on metrics and data, and actively adapting and revising new work in line with these.
Optimizing content for search engines (SEO) and conversion (CRO), and ensuring all copy is accurate and up to date.
Monitoring and analyzing the performance of digital content and making data-driven decisions to improve engagement and conversion rates.
Staying up to date with industry trends and best practices in digital content marketing and conversion copywriting.
Conducting weekly audits on existing pages to identify errors or editing needs.
Developing and implementing content audit cadence and strategy.
Participating in weekly online digital marketing meetings.
Traveling bi-annually to visit sites as needed.

Who You Are

You are a talented and experienced copywriter who can create captivating digital content that drives conversions. You have the following skills and qualifications:

2 Years of experience copywriting for a brand or service
Excellent writing and proofreading skills
Ability to research and write about technical topics independently.
Solid experience with analytics tools like GA4, Mixpanel, Hotjar, etc.
Deep understanding of SEO, E-A-T & A/B tests, email open rates & click rates, industry standards & best practices.
Effective communication and collaboration skills
Strong attention to detail and ability to work under tight deadlines.
Openness to feedback and ability to respond to it effectively.
Ability to thrive in a fast-paced environment with many competing priorities.
Journalistic mindset; curious, able to find answers to questions, confident in brainstorming and pitching content ideas. Self-directed fact-checking
Understanding of an audience-focused content strategy, incorporating buyer’s journey, customer segmentation, and other personalization factors into content that can be leveraged to drive awareness, consideration, and conversion

Who We Are

Welcome to Sandstone Care: Where Your Impact Matters

At Sandstone Care, we’re not just a mental health treatment provider – we’re a vibrant community dedicated to transforming lives and unlocking potential. Join us in a dynamic journey of compassion, growth, and support as we pave the way for progress.

We Are More Than a Team - We’re a community: When you join Sandstone Care, you become part of a family that shares a common vision and mission. We’re a fast paced and thriving organization that embraces innovation with a startup spirit. We’re always learning from experiences, daring to explore new avenues, and adapting to evolving needs. We are striving for Progress not Perfection - this means we look introspectively, reflect, and learn from our successes and failures.

Our Mission, Your Drive: Our purpose goes beyond words – it’s about inspiring and empowering change, both for ourselves and those we serve. Anchored in our core values, we make a real impact:

Ridiculously Service Oriented: We go above and beyond to ensure our clients receive the best care possible. We listen to their needs, respect their preferences, and tailor our services to meet their goals.
Integrity: We operate with honesty, transparency, and accountability. We do what we say we will do, and we own up to our mistakes.
Partnership: We collaborate closely with clients, families, staff, and community partners. We value diversity, inclusion, and feedback. We work together to achieve shared aspirations.
Courage: We face challenges with resilience, mettle, and an unwavering spirit. We embrace change, take risks, and overcome obstacles.
Passion: We have a deep-rooted desire to make a difference in the world. We are driven by our mission and vision, and we pursue them with enthusiasm and dedication.
Accessibility: We make our services available and affordable to everyone who needs our support. We strive to eliminate barriers and create opportunities for recovery.

Join Our Journey: If you’re ready to be part of a team that’s rewriting what it means to provide exceptional care, come make your mark at Sandstone Care.

Your journey of growth, compassion, and impact starts here. You’ll find a supportive and positive work environment where you can thrive professionally and personally. You’ll also enjoy competitive compensation and benefits, as well as opportunities for continuous learning and development. Don’t miss this chance to join a community that is changing lives for the better. Apply today and start your journey with Sandstone Care.

Support For You Personally and Professionally

At Sandstone Care, we deeply value our employees and believe that exceptional care begins with you. That’s why we provide a comprehensive benefits package designed to enhance both your personal and professional journey. Here are some of the benefits you’ll enjoy:

4 Weeks of Paid Time Off: You deserve a healthy work-life balance, and we want you to have it. That’s why we offer a generous combination of paid time off (PTO) and paid floating holidays, giving you plenty of time to recharge and enjoy your personal life.
Robust Employee Assistance Program: We care about your well-being and peace of mind, and we want you to have access to the support you need. That’s why we offer a robust employee assistance program that includes counseling, legal consultations, financial planning, and wellness coaching. Whether you need help with stress management, legal issues, budgeting, or personal growth, we’ve got you covered.
Continued Education and CEU Support: We are committed to expanding your professional development, ensuring you have the tools and knowledge to thrive in your role. That’s why we offer continued education and CEU support, allowing you to pursue new skills, certifications, and opportunities for growth.
Collaborative and Supportive Community: You are not alone in this journey. You are part of a tight-knit and supportive community of team members who foster a positive work environment and provide a network of encouragement and collaboration. You’ll find a culture of respect, diversity, and fun at Sandstone Care.

At Sandstone Care, we not only invest in our clients’ well-being but also in yours. Join us, and let’s grow and succeed together in a supportive and enriching environment.

Compensation and Benefits

We understand that your well-being and financial security are essential. At Sandstone Care, we offer an enticing compensation package and a range of benefits to support your needs:

Salary Range: $50k - $65k
Comprehensive Health Coverage: Access medical, dental, and vision coverage to ensure your health and your family's well-being.
Financial Security: We provide short/long-term disability and life insurance to offer you added financial peace of mind.
Retirement Planning: Take advantage of our 401k program with up to a 5% match to support your long-term financial goals.

Join us at Sandstone Care, where your career and your future are valued and supported.

Employee Experience

When you join Sandstone Care, you’re not just taking a job; you’re embarking on a fulfilling and transformative journey. We recognize that our employees are the heart of our organization, and we are dedicated to making your time with us truly exceptional. Here’s a glimpse into what life in this role can look like for you:

Celebrating Your Wins: You are a valued member of our community, and we celebrate your achievements, big and small. Whether it’s a client success story, a personal milestone, or a team accomplishment, we recognize and appreciate your unique contributions.
Coaching for Your Growth: You are a priority for us, and we want you to succeed in your role. That’s why we provide regular feedback and coaching to help you improve your skills and performance. We believe in continuous improvement, and we support your development every step of the way.
Fueling Innovation: You are a creative thinker, and we encourage you to share your fresh perspectives and innovative ideas. We embrace pushing boundaries and exploring new approaches, and we value your input and suggestions. You are an integral part of our journey of innovation.
A Culture of Learning: You are a lifelong learner, and we are here to support you in expanding your horizons and honing your skills. Through ongoing training opportunities and mentorship programs, we empower you to grow professionally and personally.
Balancing Life and Work: You deserve a healthy work-life balance, and we want you to have it. Your well-being is a top priority for us, and we foster an environment where you can excel in your career while nurturing your personal life. We offer flexible schedules, generous paid time off, and comprehensive health coverage to support your needs.
Creating Lasting Memories: Work is more than tasks; it’s about enjoying the journey. We organize social events and activities that bring our team together, forging lasting bonds and unforgettable memories. You’ll find a culture of fun, laughter, and camaraderie at Sandstone Care.

At Sandstone Care, your employee experience is a holistic one. It encompasses your growth, well-being, and sense of belonging. We’re not just colleagues; we’re a close-knit community, and we can’t wait to welcome you into our thriving environment. Your journey begins here.