Conversion Rate Optimization Specialist
About Rumble:
Rumble is a high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble’s mission is to restore the Internet to its roots by making it free and open once again.
Rumble is seeking an experienced Conversion Rate Optimization Specialist.
What will you do:
Position Summary:
The CRO Specialist will be responsible for developing and executing strategies to increase the efficiency across the Rumble platform, including Video, Cloud and Ads. By leveraging data, the latest in CRO techniques, and a deep understanding of our users, the CRO Specialist will play a crucial role in enhancing user experience and maximizing conversions.
Key Responsibilities:
- Develop, prioritize, and implement CRO strategies to improve overall website performance and achieve KPIs.
- Conduct comprehensive audits of existing digital properties to identify areas for optimization.
- Design, implement, and analyze A/B and multivariate tests to drive improvements in conversion rates across key user paths.
- Collaborate with cross-functional teams, including marketing, design, product, and development, to ensure optimization strategies align with company goals and user experience standards.
- Utilize analytics tools to track and report on performance metrics, providing actionable insights to stakeholders.
- Stay updated with CRO tools, trends, and best practices, applying this knowledge to drive continuous improvement.
- Other duties, as assigned
Qualifications:
- Minimum of 3 years of experience in a CRO, digital marketing, or similar role with a proven track record of improving website conversion rates.
- Strong analytical skills with experience in data analysis and web analytics tools.
- Proficient in A/B testing tools and methodologies.
- Excellent understanding of user experience (UX) principles and web design basics.
- Ability to work collaboratively in a team environment as well as independently.
- Strong communication skills, with the ability to present data and insights in a clear, concise manner.
Why Our Team Loves Working Here:
- We are making a significant financial impact for our video creator community; we’re proud of their success stories
- We enjoy challenging the status quo and going head-to-head against Big Tech
- We aren’t afraid to try new things; we act fast and want to win
- We pay competitive salaries and provide great benefits
Remote: Eastern Time Zone only, also willing and able to travel 10-25% of the time (mostly domestic)
EEO Statement:
Rumble is an equal opportunity employer. We promote an equal playing field where everyone has the same opportunities regardless of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.
Physical demands of the position:
While performing the duties of this job, the employee is regularly required to sit for prolonged periods of time while using a computer and/or keyboard. The employee is required to communicate verbally and hear. The employee may be required to walk, reach with hands and arms, balance, and stoop or kneel. The employee may occasionally be required to lift and/or move up to 15 pounds. Specific vision abilities required by this job include clarity of vision at approximately 20 inches or less (i.e., working with small objects or reading small print), including the use of computers.