Copy & Content Director
Full Job Description
At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career potential as you help us define tomorrow’s transportation.
We're amid the biggest change the automotive industry has ever seen. Just as cars changed the world over the last century, new technologies such as self-driving cars, electric powertrains, and connected vehicles will radically reshape how we live, work, and play in the next hundred years.
We want to create digital products that gets better each day at scale. We want to do this while contributing to the sustainability of our planet. We are re-founding Ford from Ford 1.0 to Ford 2.0 where we evolve from appearance-based product development to experience based product development that embraces vehicle exterior/interior, software and service.
At Ford Model e, you’ll be at the cutting edge of Ford’s most strategic products, designing societal needs into the heart of our next generation of products, services and experiences. At Ford, we’re not just inventing the future, we’re operationalizing it to help all those people move through their lives, better.
As a leader on Ford Model e’s Digital Product Design Team, you'll be at the heart of creating that future. You’ll also be designing/working at scale. Every day, Ford’s vehicles and services support millions of people around the world. So, at Ford Model e, we’re not just inventing the future, we’re operationalizing it, to help all those people move through their lives, better.
What you’ll be able to do:
Work with leadership across Digital Product Design (DPD) to establish and codify the “Voice & Tone” of the Ford and Lincoln brands
Define and guide standards for copy and content including the development of the copy guidelines for DPD Team
Work with design and research teams to identify a copy and content development approach and methods throughout the Digital Design process
Mentor and manage copy writers, from expressive to functional, across the Digital Product Design team
Work across teams to steward excellent copy and content deliverables
Push and inspire the teams in their use of copy and content for Ford Model e
Participate in copy and design reviews, providing guidance, coaching and constructive feedback in service of delivering world-class products and experiences
Maintain constant awareness of emerging talent needs in the craft of copy and content to ensure we are fulfilling those needs
Manage communication with internal colleagues and stakeholders
Invest in the growth of teams’ copy and content capabilities by supporting the learning and development of the team
The minimum requirements we seek:
Bachelor's degree in Creative Writing, English, Sociology or related field or a combination of education and equivalent experience
10+ years’ experience developing strategically driven copy and content for consumer-facing brands/products and services
10+ years’ experience leading highly collaborative creative teams, working with Product Design, Research and similar teams.
Our preferred qualifications :
Master's degree in Creative Writing, English, Sociology or related field
Experience of utilizing design thinking and/or human-centered design
Passionate about brand and digital product design
Extensive experience developing copy and content strategy for key touch points across the customer journey
Extensive experience developing brand guidelines and/or standards, specifically for “Voice & Tone” applications
Experience of developing digital services and bringing products or services to market
Experience mentoring and managing other in the creative writing field
Experience designing and facilitating group collaboration workshops
Experience teaching copy and content principles, tools and methods
Passionate about automotive and transportation industry
Extremely strong verbal, written and presentation skills
As part of the Ford family, you’ll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation and much more. You’ll also experience exciting opportunities for professional and personal growth and recognition.
If you have what it takes to help us redefine the future of mobility, we’d love to have you join us!
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
For information on Ford’s salary and benefits, please visit:
https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2022-benefits-and-comp-LL5-sal-plan-1.pdf
https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2022-benefits-and-comp-LL5-sal-plan-4.pdf
At Ford, the health and safety of our employees is our top priority. Vaccination has been proven to play a critical role in combating COVID-19. As a result, Ford has made the decision to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require an accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.