Copy Supervisor

Posted Feb 9

Full Job Description

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

It’s never just a piece of copy. It’s an opportunity to make great advertising creative, to develop a relationship with our audience, to bring valuable healthcare information to real people in need. That’s our attitude at Digitas Health.

Maybe that’s your attitude too. Maybe your proudest professional moments have come when you applied a consistent voice to the myriad marketing assets of your pharmaceutical client: a voice that showed respect for the reader and accuracy in content. Or maybe you turned just the perfect phrase to explain that complex product offering, transforming a clinical morass into clear communications. That sound familiar? If it does, we should meet.

Digitas Health, an agency focusing on the pharmaceutical sector, is looking for a tough ‘n’ talented Copy Supervisor to partner with us to lead copy development across one or more brands, ensuring clinical accuracy, editorial elegance and consistency in brand voice. In short, generate exceptional, appropriate copy and direct other Copy Writers to do the same.

The ideal candidate will have a winsome attitude, understand the ever-changing interactive advertising landscape, and be anything but yielding when it comes to enforcing copy development do’s and don’ts.

Responsibilities:

  • Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
  • Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles
  • Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
  • Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives
  • Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
  • Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
  • Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
  • Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment
  • See copy decks and manuscripts through development and to launch (in partnership with Editorial)
  • Deliver fluent knowledge of interactive capabilities, content development and editorial flow
  • Develop original content for new projects, and collaborate with Medical Director when needed
  • Help mentor more junior Copy Writers, developing their ability to produce quality work

Qualifications

Skills:

  • Ability to recognize strong creative ideas and see them through to completion.
  • Ability to sell ideas to other members of the creative team and to clients.
  • In-depth knowledge of pharmaceutical/healthcare marketing.
  • Ability to thrive under pressure in a fast-paced environment.
  • Ability to meet deadlines for multiple projects simultaneously.

Requirements:

  • A strong copy portfolio and unique voice.
  • Track record as a creative problem solver with a knack for fresh ideas and a new perspective.
  • At least 6 years’ web copywriting experience, including work in pharma/healthcare.
  • Experience with writing consumer-focused and healthcare professional focused content.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,500 - $123,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.