Copywriter

Posted Apr 20

Description

Do you love writing high-converting marketing copy that motivates people to take action?

Do you believe that selling is serving, and that the very best copy blends sales psychology with a big dose of storytelling, empathy, and heart?

Do you feel lit-up by the idea of helping thousands of women+ transform their finances and their lives as a direct result of the copy that you write?

When you hear the words “evergreen webinar funnel,” “sales page,” or “live launch,” do you think “YES – that’s my genius zone!”

At Dow Janes, we are changing the world by empowering women+ to take control of their personal finances.

We’re looking for an experienced copywriter to join our team as a contractor. You’ll help us amplify our mission by writing wildly-effective copy that turns leads into sales and strangers into super-fans.

Requirements

As our copywriter, you’ll be responsible for crafting high-converting copy for our webinar funnel, our signature offer (Million Dollar Year, an online group coaching program), our weekly emails, and more. Your work will include:

  • Headlines
  • Landing pages
  • Thank you pages
  • Weekly emails to our general list
  • Sales page for our program, Million Dollar Year
  • Sales pages for other offers we create
  • Thank you for purchasing pages
  • Sales email sequences
  • Written responses to our most common FAQ and sales objections
  • Case study blog posts
  • Copy for live promotions, such as webinar promos or launches
  • Copy for high-converting webinars
  • Objection-busting blog posts

Experience:

  • 3+ years of experience writing high-converting landing pages, sales pages, and emails for live launches and evergreen funnels
  • Expertise in selling online courses and group programs via your copywriting (experience in the personal finance industry isn’t mandatory, but knowing how to sell an online course is a must!)
  • You weave storytelling, case studies, and customer research into everything you write
  • You’ve never met a sales objection you couldn’t craft a compelling response to
  • It feels natural to you to write in a conversational style
  • Your copy sounds unique to each client you work with and you can ghostwrite in someone else’s voice
  • You care deeply about using inclusive language and you’re careful to avoid language that isn’t inclusive from the perspective of race, sexuality, disability, neurodivergence etc.
  • You consider templates and formulas a jumping off point, but you aren’t reliant on them. Savvy-marketers won’t read our sales page and think “oh yeah, that’s so-and-so’s template”
  • You have an eagle-eye for details – typos, errors, and inconsistencies never make it through your proofreading process
  • You’ve read our sales page and know you can do it 10x better
  • You’re 10,000% reliable, organized, and never miss a deadline
  • Your past clients rave about working with you
  • Read this post thoroughly and mention the secret code 44 in your application (it lets us know you’re truly detail oriented!)
  • Your experience includes working for a leader in the online course industry (not mandatory, but a plus)
  • Major plus – you understand how copy translates to a web page (or a tiny phone screen with an email). You naturally think in sections, headlines, bold, and bullets, which makes translating your copy to a web page a delightful experience for our designer

Availability + Timeline:

  • You’re available to get started right away
  • You can make edits and incorporate feedback in a timely manner
  • You're excited to A/B test your work and let the data from real customers tell us what the winning copy is

Benefits

Why you'll love working with us:

  • You’ll see real results from your work – Million Dollar Year is a successful program with over 10,000 clients. You’re not writing copy for an untested, unproven program – which means your copy will have a clear, measurable impact.
  • You’ll be working with glowing testimonials and case studies (almost too many to choose from!) If you love showcasing success stories, you’ll have an abundance of high-quality content to work with
  • You’ll have access to people’s REAL words about their hopes, dreams, pain points, and hesitations (aka a copywriting goldmine!) – we have extensive research about why customers do and don’t purchase Million Dollar Year. There’s no guesswork here – you’ll be working with a library of feedback where people explain their problems, dreams, hesitations, and ideal solutions in their own words
  • You won’t be starting from scratch – we’ve hosted numerous successful live promotions in the past and our evergreen funnel brings in sales every single day. Our landing pages, emails, and sales pages already work… but we know they can be even better. That’s where you come in!
  • You’ll work with the best online course marketers in the game – you don’t need to convince us that copy is key, worry that our launch strategy is shaky, or deal with feedback and revisions from someone who doesn’t know what they’re talking about. (Client work, we’ve been there!) We have deep expertise in online course marketing and you’ll be a valued member of our team of A-players.
  • If we love working together, this has the potential to be a long-term relationship with plenty of juicy projects! If we’re a great fit, we’re interested in working together over the long-term on our funnels, launches, split testing projects, emails, and any new programs that we build! We’re not a “one and done” client, we’re a whale ;)
  • Your work will change lives – when women+ join Million Dollar Year, they save money, invest, and pay off debt faster than they ever thought possible. This isn’t some fluffy “change your life” program – the results are real and deeply meaningful. The more clients who join the program thanks to your copywriting genius, the more lives you will change!

Who You’ll Work With:

In this role, you’ll work primarily with our Marketing Manager. You will also receive feedback on your work from our co-founders, Britt and Laurie-Anne.

Where You’ll Work:

We work 100% remotely and are scattered around North America from Washington to California, Florida to Massachusetts, as well as across the world.

We ask that you be available for occasional meetings in Pacific Time and that you join us in Asana (our marketing dept. project management software) and Slack (our asynchronous communication software) while you work on this project.

We don’t micromanage you. We expect you to do your job, and make a plan when you need support.

What does Dow Janes do and why?

Dow Janes is a company built by women, for women+. We’re on a mission to get more money in the hands of more women+ through financial education. We help women+ get out of debt, learn to save, and get invested.

We offer a year-long coaching program, the Million Dollar Year, where we provide a step-by-step financial education curriculum, coaching, and a community that supports women on their journey of financial transformation. We also offer a more hands-on program called the Wealth Building Accelerator, to help people increase their incomes so that they can pay off debt faster and/or get invested sooner.

We know that women+ with money have more choices and louder voices and are on a mission to get more women speaking up and doing what they want with their lives, while closing the financial gender gap.

We’ve grown this business 10x since year 1 and plan to grow it another 10x over the next 3 years. If you’re excited about getting on board with our rocket ship growth and mission to change the world, we encourage you to apply.

Diversity, Equity & Inclusion

Dow Janes is an equal opportunity employer and we value diversity at our company. When hiring, we look for people who will add a new perspective and bring different experiences to our team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you do not meet every single qualification, we still encourage you to apply.