Copywriter
The Role
Who are we?
Dream Firms is the ‘go-to’ company for entrepreneurial accountants dedicated to creating the firm of their dreams hyper-efficiently. We take a hands-on approach to growing small accounting firms in the $0-1M revenue range by implementing our proven playbook of dream client acquisition strategies with an uncompromising level of support. Currently, our client base is accounting, bookkeeping, and tax firms across the United States & Canada.
Our deepest belief is that incredible people are the core of every successful business. Team members of Dream Firms are provided with a full suite of benefits, including competitive compensation, healthcare, 401(k) with employer match, paid training, and a fully remote working environment.
What makes Dream Firms so different?
Our founders, Tyler & Marine Clark, genuinely care about their team and clients, as evidenced by their overwhelmingly positive online presence, and they are veterans in the accounting space. Their goal is to attract and keep A+ team members while empowering them to live exclusively in their zone of genius so they can build the life they dream of while supporting our expanding roster of dream clients.
ROLE:
We're seeking a talented Copywriter to join our team and play a key role in executing our marketing strategies and creating engaging content across various platforms. As a vital member of our team, you'll be responsible for a wide range of tasks, from updating client documentation to producing blogs and case studies, optimizing YouTube content, managing social media, and more. The candidate will have weekly trainings on script writing for clients and reviewing copies.
RESPONSIBILITIES:
- Craft high-quality content to drive marketing initiatives and develop persuasive CTAs guiding users through the brand journey.
- Compose effective email marketing campaigns for engagement.
- Conduct A/B testing to optimize copy effectiveness.
- Monitor and evaluate the effectiveness of your copy, using data-driven insights to refine and improve future content.
- Analyze and summarize metrics/data to identify trends and make recommendations
- Leverage A.I to accelerate ideation, content development, and SEO performance.
- Collaborate with marketing, design, and sales teams.
- Write client case studies from interviews.
- Optimize YouTube content for visibility and engagement.
- Manage YouTube shorts creation
- Perform monthly SEO analysis and Google Analytics reporting.
- Produce and publish blogs based on interviews or original content.
- Review and provide feedback on video assets.
- Create DM scripts for Lead Generation Services clients.
- Produce monthly highlight reels of client wins.
- Prepare event descriptions.
- Create copy for social media to promote events, blogs, testimonials, etc. .
- Website tasks: optimization, publishing case studies, blogs
- Prepare for Dream Firms Network interviews including client introductions, interview questions, and call booking links.
- Assist clients with copywriting needs and guidance.
- Review and approve client social media posts monthly.
- Monitor copywriting threads and exercises in the DFN community and contribute insights.
RESULTS:
- Produce 5-7 emails/wk
- Produce 2+ case study/mo from interviews
- Produce & Publish 4 blogs per month
- Continually update blogs to maintain and improve keyword rankings for SEO.
- Manage YT shorts creation: 2 to 3 per video
- Completion of ongoing tasks and ad hoc participation in coaching and training initiatives set forth by the ownership.
- Regularly assist clients with editing their copy
- Produce advertising copy and landing page copy for paid media on an as-needed basis.
REQUIREMENTS:
- Minimum of 2 years of hands-on experience as a Copywriter/Content Writer
- Experience with building content strategies and implementing them
- Professional at all times (direct, timely, and coachable)
- Excellent writing, editing, and proofreading skills.
- Ability to manage multiple tasks and deadlines effectively.
- Proven ability to demonstrate brand voice
- Strong attention to detail
- Proficiency in marketing tools and platforms.
- In-depth knowledge of SEO best practices and SEO writing
- Ability to work independently and as part of a team.
- Quick learning ability coupled with a passion for taking on new projects.
Location: Fully Remote
Salary: $55,000
Communication Expectations:
We use Slack – it is the primary communication tool. We value over-communication (the more context the better) We value speed in communication (be prompt in responding or provide context as to why you may be slow to respond) Full Weekly Team Meetings, Daily check-ins with the Director of Sales and Regular ad-hoc meetings with peers and clients. We value attention to detail. If you’ve made it this far, be sure to answer “chow chow” as your favorite dog in the application so we know you have read our job description in its entirety.
Dream Firms Core Values:
Our core values are non-negotiable. The ideal person for this position will resonate with them and align with them.
Own It:
- We are all our own worst critic, and when you own your responsibilities by honing your potential, you will never have to worry about whether or not you are doing an excellent job because you can sleep well at night knowing you exceed your own expectations for greatness.
Naturally Proactive:
- Actively seeking out ways to improve yourself and those around you comes as naturally to you as breathing. You see all the ways things can be better, and you love making them better.
Drink Your Own Champagne:
- If you ask someone to do it, you are willing to do it yourself and show them how it’s done. We celebrate only when we walk the walk, not talking about the walk.
*YOU MUST APPLY WITH THIS LINK: https://forms.gle/s3BaSQu6kp99Y8ED8 *
P.S. If you can still see this job post, we are still accepting applicants.
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