COPYWRITER, CASINO IGAMING
Full Job Description
REMOTE - US
BRAND AND CREATIVE
JR05848
FULL TIME
At DraftKings, we're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives.
BE THE STRATEGY BEHIND THE GAME.
DraftKings is seeking a strategic and conceptual copywriter with clear marketing strengths and a love for the creative industry. The Copywriter will play an integral role in the creation of brand marketing and performance marketing campaigns focused on DraftKings Casino and Sports lanes. The Copywriter will bring forth big ideas informed by company goals and will be able to translate ideas effectively across all marketing channels. This role will be crucial in maintaining the integrity and authenticity of the brand’s content.
WHAT YOU'LL DO AS COPYWRITER:
Craft copy for both brand marketing and performance marketing campaigns split between DraftKings Casino iGaming and Sports verticals
Lead conceptual thinking and development of campaign-work for sponsored partnership opportunities
Works with creative director, art director, designers, coders and stakeholders to deliver exceptional on-brand work that consistently meets and/or exceeds project goals
Lead copy execution for cross-channel and direct-marking campaigns
Provides direction to members of the design team for given campaigns
Become an expert on brand and strategic marketing goals
Stay current on marketing trends, best practices, and emerging tech
WHAT YOU'LL BRING:
A portfolio that demonstrates advertising work, conceptualization, and the ability to create a compelling message in few words.
A four-year degree (preferably in English, Journalism or a related field) and 2-5 years in a marketing copywriting role
Strong experience on large cross-channel and/or direct-marketing initiatives across media, both online and off
Excellent communication skills, both written and verbal
Ability to juggle multiple projects/stakeholders, and quick deadlines
Attention to detail and a passion for high-quality work a must
Writing experience for casino gaming products is required
#LI-BG1 #LI-REMOTE
JOIN US!
Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.
We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
READY TO BUILD WHAT’S NEXT? APPLY NOW.
As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.