Copywriter - Employer Branding
About the Opportunity:
Blu Ivy Group is seeking a talented Freelance Copywriter with a strong background in Employer Branding. The ideal candidate will have the ability to craft compelling copy that helps our clients clearly communicate their employer brand value and engages their prospective and current employees. This exciting position allows for creativity and innovation, while also requiring a broad understanding of Employer Value Proposition strategies and goals.
In this role, you will:
- Write, edit, and proofread copy for a variety of Employer Branding initiatives including EVP pillars, EVP headlines, talent personas, and more.
- Collaborate with our delivery team to ensure content aligns with overall EVP strategy, visual elements and client’s brand identity.
- Develop copy for other employer brand-related projects such as job descriptions, recruitment campaigns, onboarding materials, and internal communications.
- Demonstrate understanding of target audience, adjusting tone and style to suit, while staying consistent with the brand voice.
- Regularly update copy to reflect current market trends, company targets, and evolving talent strategies.
You’ll thrive in this role if you:
- Bachelor's degree in English, Journalism, Advertising, Marketing, or a related field.
- Minimum of 3 years of experience in copywriting with a focus on Employer Branding.
- Proven ability to create and deliver compelling, high-quality copy under tight deadlines.
- Demonstrated knowledge of contemporary employer branding strategies.
- Exceptional verbal and written communication skills with a high attention to detail.
- Familiarity with the latest trends in recruitment and talent acquisition.
- Ability to work autonomously while maintaining excellent collaboration skills.
To apply, please submit your resume along with a portfolio of your work that demonstrates your experience with copywriting of EVP pillars, EVP headlines, talent personas, and other relevant employer brand work.
Please note: This position is remote, and therefore requires a reliable internet connection and the ability to work effectively from a home environment.
About Blu Ivy Group:
At Blu Ivy Group, our unwavering dedication revolves around creating exceptional working environments. We have a strong focus on human centricity and are deeply passionate about assisting businesses in building workplaces that prioritize the well-being and satisfaction of their employees. As a renowned employer brand and culture consultancy, we forge close partnerships with globally recognized and highly esteemed brands, enabling us to develop an intimate understanding of their business and culture. Equipped with this profound knowledge, we collaborate with executives to craft bespoke employer brand and culture strategies, implementing award-winning people programs that drive organizational pride, enhance employee engagement, and ultimately foster magnetic workplaces.
To achieve these goals, we actively seek out talented individuals with diverse expertise in areas such as Human Resources, Marketing, and Design, empowering them to provide exceptional care and support to our clients. We highly value flexibility and encourage our team members to manage their own work schedules while remaining devoted to meeting the unique needs of our clients. As a small but agile team, we foster an environment that thrives on innovative thinking, collaborative efforts, and a strong commitment to nurturing the growth and success of both Blu Ivy and our clients' businesses.
If you are someone who revels in thinking outside the box, working collaboratively, and has a genuine passion for helping businesses flourish, we invite you to join our team. Together, we can create better working environments and contribute to the growth and thriving of Blu Ivy and our clients' organizations.
We recognize that every job comes with its unique challenges and learning curves. Therefore, if you meet at least 70% of the job requirements outlined above, we encourage you to apply. We believe in providing opportunities for growth and will gladly provide training for the remaining skills.
We embrace individuals from diverse backgrounds and encourage applicants from Indigenous Peoples, racialized individuals, people with disabilities, individuals from gender and sexually diverse communities, and those with intersecting identities to apply.
Accommodations are available upon request for candidates with disabilities. For more information or to inquire about accommodation during the interview process, please contact us at peopleops@bluivygroup.com.