Copywriter - Marketing

Posted Mar 22

Alignment Health was founded with a mission to revolutionize health care with a serving heart culture. Through its unique integrated care delivery models, deep physician partnerships and use of proprietary technologies, Alignment is committed to transforming health care one person at a time.

By becoming a part of the Alignment Health team, you will provide members with the quality of care they truly need and deserve. We believe that great work comes from people who are inspired to be their best. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment community.

Position Summary:

Alignment Health is seeking a full-time Copywriter to join its Marketing/Communications team. Reporting to the Sr. Director, Marketing Operations, the copywriter is responsible for developing various marketing communications – including those aimed at members/consumers, broker, and provider audiences – to promote a positive public perception of Alignment Healthcare and its affiliated brands and support growth and clinical initiatives.

The Copywriter is someone who can communicate clearly with various audiences across different media and manage multiple projects with varying topics effectively under deadline. The Copywriter will serve as a writer, copyeditor and proofreader for assigned marketing and communication projects and will work closely with the Sr. Marketing Communications Specialist and Marketing leaders on content strategy and management. Marketing communications and/or health care experience are strongly preferred. Exceptional written and verbal communication skills are required.

General Duties/Responsibilities (May include but are not limited to):

Create and manage content across appropriate communication media
Create content that engages, leads and when appropriate persuades audiences to measurable understanding and action where appropriate
Recommend multiple uses for content. Make appropriate references and connections for cross promotion enforcing brand recognition
Assist in developing and adhering to an editorial style guide for developed marketing communications. Ensure accurate, timely and efficient delivery of materials. Serve as a copyeditor for materials produced within marketing or other key areas.
Develop and maintain strong working relationships with assigned stakeholders in support of the strategic plan goals.

Key Competencies:

Ability to translate business objectives to content development
Ability to collaborate across multiple teams and functional organizations
Ability to manage own workflow to meet deadlines
Ability to prioritize and manage multiple projects at once

SUPERVISORY RESPONSIBILITIES:

N/A

Minimum Requirements:

1. Minimum Experience:

a. Two to three years of working experience in marketing within an agency or large regional organization encompassing multiple communications disciplines, including digital media, print media, marketing collateral

b. Demonstrated success defining and launching meaningful and lasting messaging to achieve company objectives.

2. Education/Licensure:

a. Bachelor's degree with focus on public relations, journalism, communications, marketing, or related field

3. Other:

a. Knowledgeable about health plans and health care

b. Excellent written and verbal storytelling skills, with impeccable attention to detail and ability to present clearly, strategically, and persuasively

c. Direct experience in external communications, public relations, or consumer marketing

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Physical Functions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus

Alignment Healthcare, LLC is proud to practice Equal Employment Opportunity and Affirmative Action. We are looking for diversity in qualified candidates for employment: Minority/Female/Disable/Protected Veteran.

If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please contact careers@ahcusa.com.

Alignment requires all new hires to follow local and/or state requirements regarding the COVID-19 vaccine and booster. If applicable, proof of vaccination and booster will be required as a condition of employment subject to legal exemptions. This policy, which Alignment reserves the right to modify, is part of Alignment’s ongoing efforts to ensure the safety and well-being of its staff and community and to support public health efforts.

*DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email careers@ahcusa.com.