Creative Content Writer
Creative Content Writer (Healthcare Marketing)
DoctusTech, a leading healthcare technology company, is seeking a talented and creative Content Writer to join our marketing team. As a Content Writer, you will play a crucial role in developing engaging and persuasive content that aligns with our business objectives and effectively communicates our value proposition to our target audience. We are looking for a creative wizard who can think outside the box and produce content that resonates with clinicians, doctors, medical professionals, and healthcare leaders in an understandable American style.
Responsibilities:
- Understand the business objectives and target audience of marketing campaigns.
- Develop compelling and persuasive content for various marketing channels, including ads, ad copies, blogs, emails, social media posts, website content, Video Scripts and more.
- Be the voice of the brand. Own the content of the company.
- Develop the content for the mobile app, Mobile advertising.
- Collaborate closely with the marketing team to brainstorm and conceptualize ideas for campaigns.
- Conduct in-depth research on healthcare topics, particularly in Value-Based Care (VBC), to ensure accurate and relevant content.
- Write clear, concise, and engaging content that resonates with healthcare professionals, administrators, and decision-makers, using an understandable American style.
- Infuse creativity and think outside the box to bring fresh perspectives to content development.
- Edit and proofread content to ensure accuracy, grammar, style, and brand consistency.
- Stay updated with industry trends and developments to incorporate relevant information into the content.
- Collaborate with designers, developers, and other team members to ensure content is visually appealing and impactful.
- Track and analyze the performance of content campaigns and make data-driven recommendations for improvement.
Requirements:
- Experience as a content writer, copywriter, or similar role, in the Saas industry.
- Good understanding of the marketing content writing process.
- Excellent writing and editing skills with a keen eye for detail.
- Ability to translate complex concepts into simple, engaging, and informative content.
- Ability to think creatively, bring fresh ideas, and approach content development from unique angles.
- Ability to work independently and meet deadlines in a fast-paced environment.
- Exceptional research skills in gathering information from reliable sources.
Let's talk about you
- Bachelor's degree preferably in English, communications, or a related field.
- 2-5 years of experience as a marketing content writer in the SaaS industry.
- Understanding of email marketing, blog writing, ad copy writing, web content writing.
- Excellent writing and editing skills.
- Ability to write clear, concise, and engaging content.
Perks & Benefits
- Competitive salary
- Be part of an impactful movement to transform healthcare for the better
- Opportunity to work with cross-cultural teams
- Five-day work week and an excellent work culture that helps you thrive
- We are fully remote working