Creative Copywriter
- Creative Copywriter masterful in crafting a unified brand voice that delivers clear, persuasive copy across diverse platforms
- Collaborative, action-oriented mindset, focused on challenging the status quo and creating compelling, integrated campaigns that elevate the brand and deeply engage customers
- Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office
Start your adventure with Zip
Our Marketing org is constantly challenging the status quo by building and scaling new behaviors in payments. Our team is at the heart of how our customers experience our brand and our service. We are surgically focused on building both the commercial and cultural capital for Zip, all in the service of our customers. Our marketing team members across our various disciplines (brand, market research, creative, partner marketing’s growth, affiliates, and CRM) are creative problem solvers with a strong bias towards action. From behavioral science, informed marketing automation, and product education to high-octane brand campaigns, our team does it all.
The Creative Copywriter will be instrumental in developing and owning our brand voice, storytelling, and language across all facets of our business. This role will ensure consistency from top-level frameworks through B2C campaigns, lifecycle, product marketing, and both sales and B2B communications. We’re looking for someone who can think big picture while meticulously crafting details into digestible, clear and supportive content for our customers and merchants. The ideal candidate will excel at delivering creative, engaging copy while also conveying technical aspects of the user experience effectively. The role reports to the Director of Brand and Communications and closely collaborates with the Brand Creative team, as we believe in the unity of art and copy to create the most compelling work.
Interesting problems you’ll get to solve
- Refine, own and champion our brand voice and messaging
- Lead the development and implementation of our brand voice and messaging frameworks for both internal and external communications, B2C and B2B
- Coordinate copy and content with brand design, product marketing, growth, affiliates, CRM, sales, and CX teams to ensure consistent end-to-end experiences while maintaining content standards, such as tone of voice guidelines
- Develop and refine messaging for product marketing materials, ensuring consistency and alignment with brand guidelines
- Write clear, engaging, and persuasive copy for various platforms including website, social media, lifecycle and transactional journeys, blogs, and product descriptions
- Collaborate with the marketing team to develop and execute integrated full-funnel campaigns
- Create compelling product marketing content that highlights Zip’s key value propositions and differentiators
- Develop content for B2B communications including white papers, case studies, newsletters and LinkedIn posts/articles
- Assist in drafting press releases, media pitches, and other PR materials
- Ensure consistency in tone, style, and messaging across all internal and external communications
- Train and support teams in adopting and using the brand voice guidelines
What you’ll bring to the team
- 6+ years of experience in creative copywriting, with a focus on fintech, editorial, or brand work, either in-house or agency settings
- A diverse portfolio showcasing a wide range of brand work, including digital, app, print campaigns, lifecycle, and product writing
- Proficiency in content management systems (e.g., monday.com), Figma, and AI tools, with a demonstrated ability to lead projects with minimal direction
- Strong organizational skills and a love for copy frameworks, contributing to and maintaining tone of voice systems
- Experience in simplifying and persuasively communicating complex ideas to broad audiences, leveraging data and research to elevate content and storytelling
- Ability to manage multiple projects, set expectations with stakeholders, and collaborate effectively within a team
- A keen awareness of cultural, social media, creative, and business trends, with a strong business-focused mindset
- Capacity to shift between projects seamlessly while maintaining focus and productivity
- A commitment to a test-and-learn approach, with a deep understanding of the value of A/B testing
- Experience in financial services and payments products is preferred
- The ability to seamlessly shift between projects while maintaining focus and productivity
- A commitment to a test-and-learn approach, with a clear understanding of the value in A/B testing to optimize outcomes
What you’ll get in return
Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly.
We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.
We think these are just some of the best things about being a Zipster. We will also offer you:
- Flexible working culture
- Incentive programs
- 20 days PTO every year
- Generous paid parental leave
- Leading family support policies
- 100% employer covered insurance
- Beautiful Union Square office with a casual dress code
- Learning and wellness subscription stipend
- Company-sponsored 401k match
The Pay Range for this position: $100,000 - $120,000 USD based on the industry benchmark for position, function, level and Zip's compensation strategies. However, actual base salary will depend on varying circumstances and individualized factors, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits.
Be a part of a team that reflects the diversity of our customers
We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.
Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.
And finally…get to know us
Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products.
Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.
We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.
I acknowledge by clicking "Submit Application", that the information provided is true and correct. I also understand that any willful dishonesty may render for refusal of this application or immediate termination of employment. By providing your information, you acknowledge that you have read our Zip Applicant and Candidate Privacy Notice and authorize Zip to process your data subject to those terms
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