Creative Director, Remote
Are you a data-driven problem solver who is passionate about making a difference in the lives of others while contributing to a successful business? Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity. Build your career with Carewell, a category-defining business dedicated to making caregiving easier.
The Importance of Hiring a Creative Director
Carewell is looking for a Creative Director to lead our Creative Services Team.
The ideal candidate will be a world-class Creative leader with a relentless passion for uncovering relevant trends, insights, and industry leading innovations to reveal the big idea, and who will have a mastery of design, strategy and rich content storytelling. The Creative Director is expected to think creatively and strategically with a consumer-centric perspective in all aspects of the role. They will be a proven leader in setting creative vision and directing the creative team in developing consistent, brand right creative, ensuring the highest Carewell standards for digital and brand campaigns.
The ideal candidate will be well-versed in all marketing communications and e-commerce, content and media. You will help define the creative vision for the organization and identify and nurture talent to grow the team. Our ideal candidate has experience leading and implementing impactful creative ideas and teams through multiple channels (digital, content, print, broadcast, email, social media, video), and also is able to hands-on execute with a limited budget utilizing a small in-house team and freelancers as needed.
The Director will be instrumental in building, guiding, mentoring and managing the creative team. They will utilize insights to develop concepts, design systems and oversee all execution with professional yet critical creative guidance. The Creative Director should be a source of inspiration for the team and must be a highly organized time manager, problem solver, originator of creative process, partner to the Marketing management team, and executive client partner. The candidate will be the ultimate keeper of the Carewell Brand and advocate for the highest quality of Creative and consumer experience company wide.
What you’ll do:
- Manage and build our creative team from the ground up through a combination of in-house talent, freelancers, and agencies. Offer coaching and development to get the best from our talent, and have a clear vision for how Carewell creative succeeds
- Lead the team to conceptualize, develop, and execute the creative ideation of great strategies, campaigns and content and presenting them compellingly to leadership
- Provide creative leadership, inspiring a culture of creativity
- Develop the Carewell brand and establish a reputation for great creative and strategic work - build a deep and meaningful connection with the caregiving community
- Develop thoughtful A/B creative tests for performance marketing initiatives and understand how performance goals and results inform the creative development process
- Collaborate on and guide the work of all direct reports, while ensuring feasibility and budget alignment
- Work closely with the creative team to evolve, document and enforce brand standards across all platforms and mediums for a consistent brand experience
- Roll up your sleeves to execute and deliver work and designs
- The Creative Director reports to the CMO
- Key projects may include: developing a scalable video and photography process for each PDP page; creating new TV commercials and video-based social ads; creating high performing programmatic ads; and creating compelling visual elements across Carewell.com’s digital experience
What you’ll need:
- Proven Leadership skills
- Experience taking business goals and translating them into creative direction and execution
- Demonstrated ability to sell ideas and build trusted relationships with executive stakeholders
- Ability to work with virtual teams
- Inspiring creativity, has a compelling portfolio of work with varied brand campaigns and rich content storytelling
- Strength in evaluating both visuals and messaging with a type A-level attention to detail across all media types
- 12 years of creative experience, including 5 years in creative team management.
- Experience in an advertising, creative, integrated, or digital agency role
- Adobe Creative Suite mastery
- Experience with e-commerce companies
- Experience utilizing Digital asset management solutions
- Position may involve travel
What we offer:
- Competitive compensation
- Health, dental, and vision insurance
- 401(k)
- 100% remote
- Generous vacation time and federal holidays off
- Employee discount
About Carewell
Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.
As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.
Learn more about us in the Carewell Newsroom.
Carewell's mission is centered around creating a better world for care. We believe having diverse and inclusive teams is an integral part of carrying out that mission. Our increasingly diverse world is faced with complex care challenges that can best be solved through a diverse and inclusive workforce, community of partners, and stakeholders. Carewell is committed to equal opportunity, and we welcome and encourage all walks of life to come learn, grow, collaborate, and create a better world for care with us.