CRM Marketing Team Lead

Posted Nov 10

Description

Booksy is the #1 SaaS-enabled Health, Beauty & Wellness (HBW) marketplace globally. Its offerings include a cloud-based appointment booking solution for hairstylists, colorists, barbers, braiders, nail artists, estheticians, massage therapists, salons, spas, and more as well as business management tools that make appointment scheduling, calendar management, payment acceptance, and marketing easier for local businesses.

Over 25 million consumers around the globe are using Booksy to find and book appointments anytime, anywhere with local HBW providers. For beauty professionals, Booksy Biz makes managing all aspects of their business simple and convenient.

Currently, Booksy is available in 6+ countries, supports over 150 million annualized client appointments worth well over $6 billion dollars in gross merchandise value.

Since Booksy was founded in 2015, our mission has been to provide business solutions for the health and beauty industry. Booksy is the largest and fastest growing beauty booking app in the world and the global leader across US, UK, France, Spain, and Poland.

To help Booksy capitalize on the massive opportunities ahead, we are currently looking for a CRM Marketing Team Lead to help us take our communication strategies to new heights. If you have experience managing omni-channel campaigns, growing teams, and just can’t keep yourself away from the data, keep reading.

Requirements

What you'll do

Own Booksy’s omni-channel communication strategy across e-mail, push, and sms
Create a combined roadmap for Booksy’s eCRM + LCM teams and empower teams towards execution
Manage a team of 3+ direct reports
Monitor eCRM + LCM program performance against key conversion and retention KPIs to identify trends, surface opportunities, and improve performance to achieve increasing targets
Support product marketing and regional marketing teams in delivering against their monthly acquisition targets
Drive Booksy’s business relationship with Iterable and make additional technology recommendations to achieve best-in-class communication programs
Develop, maintain, and troubleshoot integrations between martech tools leveraging APIs, webhooks, etc.
Serve as a technical liaison between marketing and Booksy’s engineering organization to ensure that marketing has all of the proper events set up to execute highly segmented and personalized lifecycle programs
Map key KPIs and health metrics for Booksy’s communication programs and work with adjacent teams to ensure that all comms are held to a certain standard
Support eCRM team in establishing a framework for launching agile communication tests
Oversee the process of lifting best practices from eCRM campaigns into Booksy’s automated lifecycle journeys
Stay on top of industry trends to ensure Booksy’s communication strategies remain relevant and effective

Desired skills and experience:

5+ years of experience in e-mail marketing
Experience leading a small team of specialists
A background in beauty, technology, or even both
Hands-on experience with state of art email marketing tools including the use of automated audience segmentation interfaces
Working understanding of JSON and HTML for building complex personalized email journeys
Global experience and understanding of working across international markets
A keen analytical mind as a tool for sound decision making
Proven ability to drive collaboration across multiple stakeholders
Excellent communication skills, both written and verbal, and an ability to communicate effectively at all levels of an organization, including executive reporting
A self-starter, able to identify required action and execute with minimal supervision
Experience managing several simultaneously executing projects while keeping project management, scheduling and communication cleanly operational
Excel at rapid decision-making, consensus building and conflict resolution, all within the context of hard deadlines and the need to demonstrate results

Benefits

Health/Dental/Vision & 401K Match
Awesome (paid) Parental Leave Policy
Unlimited Paid Time Off
Ample Opportunities for Professional Growth
Creative and Collaborative Culture to thrive in
Salary: 80-110K

More about Booksy

Booksy raised $119M in VC funding to date with investors including Cat Rock Capital, Sprints Capital, Piton Capital, Enern, Industry Ventures, XG Ventures, OpenOcean, Manta Ray Ventures, VNV Global, Inovo, Kai Hansen and Zach Coelius. We also partnered with major tech brands including Facebook, Instagram, Google and Yelp to ensure seamless booking experience directly on their platforms. Booksy is also within the select group of global providers integrated in the Appointments on Facebook scheduling tool. We have been successfully delivering on the customer-first promise, with a 4.9+ app ratings in the App Store & Google Play owing to a strong product-led organization with stellar product development capability. Our leadership team commands a mix of track-record at highly successful startups (iTaxi, Eo Networks, Docplanner) as well as experience from leading blue-chip and consulting companies (Google, Airbnb, Uber, eBay, Groupon, Wonga, McKinsey, Kearney, BCG, PwC, EY).

www.booksy.com - Booksy marketplace

www.booksy.biz - Booksy for Service Providers

www.booksy.com/download - Download Client app

More about Booksy’s key milestones and achievements

Booksy raises $70M war chest to acquire salon appointment apps, expand internationally (https://tinyurl.com/y5kfoyjg)

Booksy: The Polish ‘Uber of beauty and wellness’ scoops £51M, plans UK expansion (https://tinyurl.com/3jxaptjy)

Booksy values

#1 People First

Empower and elevate service providers, consumers and their communities

Be authentic, transparent, and trustworthy with those we serve externally and with other Booksy employees

#2 Act Like an Owner

Take responsibility for your actions and results

Treat commitments and agreements seriously

Proactively look beyond direct scope of work to make Booksy a better place

#3 Work as a Team

Trust in each other's ability to do their job

Encourage healthy collaboration among teams

Give credit to people who contribute

#4 Shoot for the Moon

Set your sights on the best and never settle for what’s mediocre

Go beyond boundaries and take a different approach when you hit obstacles