Customer Advocacy Manager
Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
In this role, you will be using the power of storytelling to celebrate our customers - by showcasing the value and impact they derive from their partnership with Betterup.
What you’ll do:
- Drive the customer advocacy strategy for Betterup including the nature and type of customer success stories, the sourcing and publishing strategy and the right marketing channels to demonstrate impact
- Identify, showcase and amplify the success stories of Betterup customers through various content types and channels such as case studies, testimonials, references, reviews, videos, webinars, social, PR and other media
- Partner with the Betterup executive team , account managers, customer success managers,, product managers and rest of marketing to identify and source the right kind of customer stories for maximum impact
- Be the internal and external authority on what success as a Betterup customer looks like with focus on customer pain points, Betterup’s solution and the best articulation of value to customers
- Coordinate references for strategic marketing initiatives including campaign inclusion, analyst reports, event keynotes and more
- Define, develop and measure against objectives, measurement milestones, metrics and KPIs for customer storytelling, regularly reporting results to leadership across marketing and cross-functional partners
- Drive recognition and love for Betterup’s brand and products.
If you have some or all of the following, please apply:
- 3 to 5 years experience in B2B product marketing
- Outstanding storytelling skills and executive presence
- Craftpersonship. Ability to translate market intel into value props and narratives that are effective and even a touch magical.
- Bias toward action. Ability to identify the job to be done, then simplify into something tangible we can build from together.
- Organize to win. Ability to step up to lead cross-functional co-creation and step back to support.
- Practice imagination. Ability to connect many dots of knowledge and think beyond the traditional constructs of the role, industry, project, etc. to elevate the company and team.
- Work to learn. Ability to see challenges as opportunities to learn and quickly get to a level of knowledge that allows you to create progress.
- Playful. Ability to find fun and opportunity in ambiguity. We get to do work we care about with people we care about.
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental and vision insurance
- Flexible paid time off
- Per year:
- All federal/statutory holidays observed
- 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.
The base salary range for this role is $135,100 – $229,400.
If you live in New York, the base salary range for this role is:
$152,950 – $229,400: New York City
$143,950– $215,950: Nassau, Newburgh
$135,100 – $202,650: Albany, Buffalo, Rochester, Syracuse
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