Customer Marketing Senior Specialist

Posted Feb 12

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

JOB DESCRIPTION

The Customer Marketing Senior Specialist will be responsible for supporting the planning, execution and performance for two strategic program areas: the SAP Innovation Awards program which increases SAP’s global relevance by elevating the voice of SAP’s most innovative customers and partners; and the Ignite program that drives cloud customer success by designing and delivering data-driven adoption and consumption digital campaigns.

Expectations & Tasks:

Global Customer Advocacy and Events is looking for a creative, highly motivated, team player with a growth mindset to become a critical part of the Adoption and Success marketing team by supporting programs key to SAP priorities to drive adoption/consumption, loyalty and elevate customer success.

Key Responsibilities:

Engage in the development and orchestration of the SAP Innovation Awards program plan. Work with program lead to drive alignment to program strategy and goals collaborating with global cross-functional teams and key stakeholders throughout various levels of the organization. Manage project plan, ensure virtual team drives workstream activities and deadlines to progress to each phase of the program. Ensure compliance in engaging with customers. Monitor full year budget, track adherence to spend guidelines and identify problem areas. Manage program performance and opportunities for continuous improvement.
Develop and execute robust communication and amplification plan to promote SAP Innovation Awards program and customer stories. Build editorial calendar, work with copywriter to develop communications and customer story content. Architect and produce in-person and virtual events, plan executive sponsor communications, manage communications through team distribution lists, internal and external newsletters. Amplify Innovation Awards customer stories via SAP and third-party channels, blog sites, social, etc.
Support adoption and consumption campaigns for Ignite program. Leverage program strategies and customize campaigns for specific solutions. Work closely with solution subject-matter-experts to know and understand the target audience. Curate and create content to address unique challenges that customers face with solution adoption and consumption. Report on success and optimize campaigns by solution area and region.

Qualifications

Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution
Working in a multi-national company
Experience in/with sales, customer success
Experience in B2B marketing
Experience in the IT industry
Project leadership (medium to large-scaled projects)

Education

Bachelor's degree or equivalent required

Additional Skills / Competencies

Customer-first mindset and experience
Strong oral and written communication, analytic and interpersonal skills
Experienced communicator at all levels of an organization up to and including C-level execs; confidently and eloquently instill the business value of marketing strategies
Influencing
Knowledge of Marketing Fundamentals
Organizational Agility
Strategic & Tactical Marketing Aptitude
Business Acumen
Storytelling
Project management – Ability to manage projects and timelines, following up with key stakeholders
Ability to build, leverage and maintain a network of SAP internal and external contacts and working relationships

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 97,000 - 213,800 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.