Demand Gen Manager
SafeBase is not your run of the mill Start-Up. In just three years we have grown to over 500 customers with names like LinkedIn, Dropbox, Instacart, GitLab, and OpenAI on our portfolio. In the beginning of 2022, we raised an 18M Series A and we are already over five times the amount of people since, in our constantly growing team.
Trust sits at the core of our product, mission, and values. It allows us to put ego aside, roll up our sleeves, ask tough questions, and approach problems together as one team. Placing trust at the forefront of everything we do enables our people to bring their authentic voice and experience to the table.
We are a fully remote global company with amazing talent in the US & Canada. Check us out, and great ready to join a Team committed “Helping our customers build and maintain trust”
As a member of the SafeBase marketing team, our first Demand Gen Manager will help ensure we put the SafeBase brand in front of our target audience to support our growth goals. This role is responsible for the development of all demand and lead generation efforts as well as the nurture and hand off process. If you’re passionate about executing growth campaigns and using data to optimize their potential, then we should chat.
What you’ll do
- Work with the head of marketing to set the foundation for our demand gen function and build a scalable demand gen to support our growth goals
- Manage all aspects of SafeBase’s demand gen efforts including but not limited to paid search, paid social, display, events, nurture campaigns, integrated marketing initiatives, and referral programs
- Develop and put in place customer acquisition strategies that improve and increase lead volume and quality based on defined pipeline and efficiency goals
- Manage campaigns on a day-to-day basis and optimize for quality and continuous improvement by monitoring the performance to ensure the converted leads are effective
- Collaborate with stakeholders across sales, marketing, CS, and executive teams to devote proper resources to meet demand generation goals
- Develop and manage our ABM activities to increase personalized marketing efforts within desired buyer personas and qualified organizations
- Work with our marketing ops manager to develop and refine a lead scoring model and analyze pipeline to identify lead gen vehicles for driving incremental revenue
- Develop a demand gen strategy for events (industry, field events, conferences, webinars, etc), and work alongside the marketing team to establish event objectives, budget, and schedule
- Analyze and recommend optimal engagement across each event and provide on-going evaluation on how to adapt for our current and future revenue generating and brand positioning needs
- Manage, measure, and report on effectiveness of demand activities, including key metrics, KPIs and benchmarks, on a weekly, monthly, and quarterly basis
Who you are
- 5-7 years of experience in B2B SaaS focused on demand gen, ABM, or growth marketing (security and compliance b2b experience is a plus)
- Experience managing a variety of marketing channels (ABM, paid media, social, referral, etc.), creating campaigns to emphasize awareness, lead generation, and conversion
- Understanding of how demand gen efforts support the full customer journey, including both revenue generation and brand building
- Track record of data oriented decision-making, optimizing campaigns based on performance
- Experience managing external and hosted event engagements and sponsorships
- Ability to multi-task and manage several assignments at a time from multiple people and to accomplish tasks with minimal supervision and follow through on deadlines
- Hands-on knowledge of 6Sense or Demandbase, HubSpot, and Salesforce preferred
- You balance right-brain creativity with left-brain analytical thinking
- You have a growth mindset and embrace constructive feedback about your work
- You natively speak B2B SaaS technology marketing – hypergrowth and start-up/scale-up experience are a plus
This role reports to the Head of Marketing and can be fully remote.
Job descriptions are just a description. SafeBase is full of curious optimizers, which is why we value unique experiences, abilities and opinions. If this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for.
Get to Know SafeBase!
What is SafeBase? SafeBase's Smart Trust Center is a centralized source of truth for an organization's security and compliance information. Our Trust Center makes it easy for companies to build and maintain trust with customers and prospects, while streamlining security workflows behind the scenes with smart features like automated NDAs and CRM integrations. We're solving problems that have plagued the industry for years, and customers often tell us "I wish I had SafeBase sooner." You can check out an example Trust Center here: https://linkedin.safebase.us/
Remote @ SafeBase
We believe that working remotely shouldn’t cause any barriers to a great employee experience, so from onboarding to day to day operations, when you work remotely at SafeBase your colleagues and leaders are only as far as a *virtual* tap on the shoulder away.
Core Values
Customer-First: We prioritize our customers over the long term and value our reputation above short-term gains.
Extreme Ownership: We take pride in the quality of our work and the success of the company. We take accountability and act like owners, not renters.
Hunger: We find ways to get more done with less, ruthlessly prioritizing to operate with the necessary speed without sacrificing quality.
Win and Fail Together: Our combined success relies on effective communication, collaboration, assuming best intent, and a culture of continuous learning.
If you are not excited yet — check feel free to learn more about SafeBase and our culture here: https://safebase.io/about
We cannot wait to hear from you!