Demand Generation Manager
At Chainguard, we are on a mission to secure the software supply chain by default. We are choosing to do this the right way, which is the hard way. Some have even called us “the Justice League of security.” Our team is founded by the industry's leading experts on open source software, security and cloud native development and is backed by Sequoia, Amplify Partners, the Chainsmokers and more. Chainguard’s product portfolio includes Chainguard Enforce, Chainguard Images and Professional Services. Customers range from Fortune 500 companies in banking, fintech, government and infrastructure to startups and SMBs. Join us as we help organizations secure their software supply chain from source to production.
About Us
We live and breathe our company values:
We are customer obsessed - Our true advantage is the strength of our relationships with customers through collaboration, empathy, and responsiveness. We establish trust as we educate, advocate, and listen to their needs. Our focus is on delivering solutions to our customers that create value and make their lives better.
We have a bias for intentional action - We’re a start-up and we need to move fast. However we need to move fast through intentional action to make sure we’re able to deliver quickly and efficiently on what is most impactful to our collective success. We prioritize, plan, try things, and fail fast. We think about how what we do impacts other teams and communicate our progress - owning the whole solution from start to finish. If we move fast enough, we can make two or three mistakes, learn, and correct them before competitors even make their first decision.
We don’t take ourselves too seriously (but we do serious work) - Though we are solving an important problem which takes focus and a degree of seriousness, we don’t take ourselves too seriously while we do. We laugh, have fun, embrace uniqueness, and enjoy the journey. Together.
We trust each other and assume good intentions - We hire great team members and trust them to do their work. We’re transparent with data, news, and decisions - positive or negative - to empower team members to make well informed decisions. Showing up for each other fully means we celebrate each other’s accomplishments as well as give compassionate direct feedback when needed. We always default to assuming good intentions.
The role, in a nutshell:
We are seeking a highly motivated and experienced Demand Generation Manager to join our team. As a Demand Gen Manager, you will be responsible for developing and executing integrated marketing campaigns that generate and nurture leads for our products and services. You will work closely with the marketing and sales teams to drive pipeline growth and revenue.
What you’ll do:
- Execute multi-channel demand generation campaigns across email, social, virtual events, in-person events, content that generate qualified leads for the sales team.
- Collaborate with the sales team to identify target accounts and create account-based marketing campaigns.
- Develop and maintain marketing automation campaigns and lead nurturing programs.
- Analyze campaign performance metrics to identify opportunities for optimization and improvement.
- Establish relationships with third-party vendors, including marketing agencies and event planners.
- Stay up-to-date with industry trends and best practices in demand generation and lead generation.
What we’re looking for:
- Bachelor's degree in marketing, business, or a related field.
- Minimum 3-5 years of experience in demand generation, preferably in the SaaS or security industry.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Experience with marketing automation platforms such as Marketo and Hubspot.
- Excellent written communication skills and experience independently drafting content for marketing materials.
- Ability to analyze data and make data-driven decisions using tools like Google Analytics
- Experience with account-based marketing and sales alignment.
- Knowledge of SEO, SEM, and PPC campaigns.
- Strong collaboration skills and the ability to work effectively with cross-functional teams including sales, product, operations, etc.
- Experience with CRM systems such as Copper and Salesforce.
- Experience working in a startup or high impact, outcome-driven environment preferred.
A few of the benefits we offer:
- Equity/stock options
- Unlimited PTO
- Remote work with flexible coworking and team meetup opportunities
- Home office and internet stipend
- 100% health/dental/vision insurance coverage for you and your family
If your experience is close but doesn’t fulfill all requirements, please apply. Chainguard is on a mission to build the best team. To achieve our goal, we are focused on hiring “Guardians'' with unique backgrounds, perspectives, and experiences.
Chainguard is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
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