Demand Generation Manager
ev.energy set up in 2018 with a simple aim - to make electric vehicle charging simpler, greener, and cheaper for everyone. Drivers download our app and charge their vehicle overnight; and, in the background, we’re ingesting real-time data and using our proprietary smart-charging algorithm to align charging sessions with energy from renewable sources. This reduces carbon emissions caused by EV charging by as much as 70%.
This is a growing industry, with growing demand for our solution - a third of new cars by 2030 will be electric. Simultaneously, there’s increasing strain on the power grid (power outages have already jumped by 64% in the last decade in the USA). We are already working with over 30 utilities in the US, Canada and Europe, offering a way to reduce demand on the grid.
To achieve this we’ve brought together a team of over 100 people, bringing expertise from previous roles at National Grid, Tesla, Amazon, Arcadia, and Chargepoint; we’ve secured over 50m USD from leading VCs in the automotive and energy space including National Grid Partners, WEX Venture Capital, Energy Impact Partners and JLR’s InMotion Ventures. Come help us drive change for the better.
The role
As our Lead Generation Manager, you’ll be driving our acquisition strategy, working closely with the wider GTM team to drive pipeline and revenue generation. You’ll use a blend of creative and analytical skills to build attention-grabbing content, ads, emails and landing pages for us to work with more utility and automotive clients in North America and Europe.
What will you be doing?
- Owning demand generation for ev.energy - creating and executing upon a strategy for us to acquire more utility clients across North America and Europe
- Partnering with the wider GTM team on pipeline strategy, initiatives and goals; and working closely on optimising engagement with specific high value accounts
- Working closely with marketing, product and content peers to create milestones for every stage of the funnel and ensure we are optimising integrated campaigns
- Creating and managing marketing programs including SEO, SEM, display ads and more
- Setting up metrics and KPIs and analysing data to deeply understand how different programs impact the funnel - and shifting budgets to areas with higher returns, continuously testing, learning and sharing insights with the wider team
- Keeping leads engaged through a nurture strategy and providing reporting and insights to stakeholders
- You’ll analyze your campaign performance and deeply understand how different programs impact funnel performance to accelerate growth. This includes shifting budgets to areas with higher returns and optimizing via testing and learning.
What are we looking for?
- Excellent experience driving demand generation and pipeline growth in a B2B SaaS company
- Marketing expertise spanning paid ads, direct mail, webinars, events and more
- Commercial acumen - you have an excellent understanding of how to use these to drive leads and pipeline and will be able to provide input into our revenue model based on data and campaign performance
- A strong sense of ownership - you want to work somewhere you will make an impact, quickly, and will shepherd your projects through to fruition
- The ability to articulate your thoughts well and collaborate effectively across Product, Sales and Design as needed
- Experience in copywriting, content strategy, social media management and PR
- An appreciation for data - you’ll use data to gain insights, optimise existing ways of working, and experiment with the status quo
- Ideally, experience with HubSpot
- Ideally, you will bring experience from the energy or automotive industry to get up to speed quicker with our product and audience
How will we support you?
- Work remotely and work well - we'll provide the tools you need to do your best (including a Macbook Pro), and can provide access to co-working spaces
- Access to conferences, meet-ups and training through our L&D allowance
- A structured career progression framework and advancement opportunities
- Great benefits - including health insurance, 401(k) or pension, paid parental leave
- Annual team gatherings - in previous years the whole company has spent a week together in London, Bath and Manchester in the UK
If you don’t have all of the requirements, but you’re really interested in what we’re doing, please apply anyway and we can consider your application now and in future! We value applicants regardless of their background or years of experience. We'll also do our best to accommodate reasonable adjustments to the interview process if needed.
We are an equal opportunity employer and value diversity: we do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. If you'd like a copy of our DE&I policy you can reach us at hiring@ev.energy.