Demand Generation Manager
ExtraHop is on a mission to protect and propagate trust by revealing the cybertruth: the truth about the attackers already inside an organization’s network, the truth about what they’re doing, and how to stop them at top speed. We partner with every customer, every day, to reveal it. Are you ready to join us?
ExtraHop is seeking a highly motivated individual who is passionate about generating demand and pipeline to join our NA Demand Generation team. As Demand Generation Marketing Manager, you will lead end-to-end oversight and tactical execution of integrated campaigns that drive qualified awareness, inquiries, and leads that convert to revenue. In support of the overall business and marketing objectives, this teammate supports the segment marketing leader by ensuring campaigns are executed within appropriate MarTech, align to deadlines, and follow internal project management processes.
Responsibilities:
- Execute demand-generating programs such as email, social media, digital campaigns, regional/ field events, webinars, direct mail, content syndication, and more
- Analyze and report on cross-channel program KPIs, optimize where appropriate
- Manage 3rd party lead partners and closely track leads to ensure proper alignment with ICP, quality, and volume
- Identify watering holes and partner ecosystems that will maximize awareness and lead generation
- Measure lead quality and measure, report, and optimize experiences throughout the lead life cycle
- Collaborate with cross-functional marketing team and act as the project manager for strategic marketing initiatives within your segment
- Facilitate collaboration with the sales team via bi-weekly marketing updates on team calls, weekly newsletter, and ongoing marketing program calendar.
- Conduct market research and analyze trends to identify new marketing opportunities
- Proofread, and edit creative/ technical content across different mediums
- Work with external agencies and vendors to execute marketing programs, when applicable
- Generate bi-weekly internal newsletter for the dedicated segment and internal campaign communications
Qualifications:
- Bachelor's degree in business administration, marketing, communications, or a related field
- 2-4 years of experience in marketing
- Strong knowledge of various marketing and analytics tools such as CRM systems (e.g. Salesforce), Splash, Sendoso, Integrate, Folloze, and content management systems
- Skilled in writing and editing content with attention to detail
- Strong prioritization, organization, and project management skills
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
$96,000- $123,000 + benefits+ options
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.
ABOUT EXTRAHOP
ExtraHop is the cybersecurity partner enterprises trust to reveal the unknown and unmask the attack. We’re on a mission to protect and propagate trust by revealing the cybertruth, and we partner with every customer, every day, to uncover it. Our Reveal(x) 360 platform is the only network detection and response solution delivering the 360-degree visibility needed to see everything on the network. When organizations have full network transparency with ExtraHop, they can see more, know more, and stop more cyberattacks.
ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. We’ve been recognized as a “Customer’s Choice” by Gartner Peer Insights™ Voice of the Customer, and as a Leader in the Forrester Wave®: Network Analysis and Visibility, Q2 2023. ExtraHop has won AI Breakthrough Awards four times (2018-2020, 2023) and our Channel Partner program has received a 5-star rating from CRN for our 2023 Partner Program Guide. Our flagship product, Reveal(x), has received numerous accolades, including a 2022 Edison Award for Cybersecurity. ExtraHop CEO Patrick Dennis has been featured on NYSE TV and NASDAQ to discuss how companies can monitor accidental misuse of generative AI tools.
Benefits/perks listed below may vary depending on the nature of your employment with ExtraHop and the country where you work.
- Health, dental, and vision benefits
- Honor System PTO and 9 Holidays (US only) + 3 Days of Paid Volunteer Time
- Non-Commissioned positions are eligible to participate in annual discretionary bonus plan
- FSA and Dependent Care Accounts + EAP where applicable
- Educational Reimbursement
- 401k with employer match or Pension where applicable
- Pet Insurance (US only)
- Parental Leave (US Only)
- Hybrid and Remote Work Model
*Candidates should note that the Company may modify reporting relationships, job titles and compensation, including commissions and benefits, from time to time at its sole discretion, as it deems necessary, with or without prior notice.
We are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success.
We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including potential pregnancy, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability , HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.
Our people are our most important competitive advantage, leading the charge against nation-states, cyber criminals, and insider threats.
Ready to join us? #Extrahop #Security #NDR #informationsecurity #cybersecurity #cloudsecurity #infosec #LI-Remote