Demand Generation Manager

Posted Mar 23

Who we are: 

Nacelle is a composable commerce platform provider that allows brands and retailers to easily syndicate commerce and content data to multiple heads, endpoints and channels by transforming, storing and reindexing data in real-time. With Nacelle, companies can future-proof their business by composing the commerce stack they want — giving them the agility needed to build unique and dynamic shopping experiences, while optimizing business operations for growth. Nacelle is a venture-backed company with over $75 million raised from institutional investors including Tiger Global, Index Ventures and iNovia. For more information, go to nacelle.com

The role:

As a marketing team member, you will play a pivotal role in our lead generation and conversion strategy. Yours is a crucial role within the marketing team, where you can create buzz around the brand and share our messaging across all marketing channels.  

You will report to the Senior Vice President of Marketing and will be responsible for developing, implementing, and optimizing our inbound marketing strategy.

You must be data-driven and able to analyze data to optimize content and campaigns to leverage insights and increase conversions. 

We need you to develop campaigns that drive website traffic, converting traffic to leads and then to MQLs. You must be self-motivated and able to operate in a quick, flexible and efficient manner.

In this role you will:

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead-generation content. 
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers.
  • Work with the marketing team to ensure that content reaches and attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
  • Develop and enable reporting through dynamic HubSpot dashboards, reporting on key metrics and analytics.
  • Proactively create/help create new ways of engaging our target audience.

Email Marketing:

  • You will manage and build various email lists and campaigns, including templates, calls-to-action, and content used in your email sends.
  • Segment lists based on behavior such as past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the nurture tracks for these segments to convert leads to customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • A/B tests and promotions that succeed through email.
  • Ensure that our processes and interactions with GDPR and other regional legislation requirements.

Social:

  • You will create and manage content for our LI account and liaise with marketing colleagues and our external SEO agency to create content that can be deployed from our LI profile and used for LI advertising/programs.
  • Each campaign/marketing activity will have social content for sharing, such as PR, events, webinars, blogs, etc. - you will be able to extract the main value propositions for our target personas to ensure that our social posts and content resonate.
  • You are managing digital events, creating landing pages, attracting audiences to convert to sign up and then following up post events/webinars.

We would love to hear from you if:

  • You have excellent attention to detail and love data. You can easily compile reports and presentations showing the value of the campaigns, see trends, strengths and weaknesses, and then adjust campaigns.
  • You have 3+ years of relevant experience in the B2B software industry.
  • BA/BS degree or equivalent work experience.
  • You are an excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • You have a passion for driving high-quality traffic and leads through inbound and content marketing.
  • You are proficient in HubSpot (inbound marketing platform, and marketing automation features).

We’d be really excited if you have:

  • You have experience with HTML/CSS, Adobe Creative Suite .
  • You have experience / knowledge of the commerce industry.

If you meet most of the criteria for this position, we would still love to hear from you! We believe in fostering talent, growing and providing training to our team as we believe great human beings come first and building skillsets can happen over time.

At Nacelle, we strive to promote a culture where all employees feel supported and comfortable to provide constructive feedback in ways that we can continue to grow and practice our values of "forever learning, ownership, honesty and integrity, and teamwork." 

Nacelle is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. 

Nacelle is committed to providing reasonable accommodations for qualified individuals with disabilities who may require additional assistance in engaging in our application and interview process. Please feel free to reach out to Nacelle's Talent Acquisition Team at TA@getnacelle.com if you need any assistance completing our application or need accommodations during your interview process.

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