Demand Generation Marketing Manager

Posted Nov 28

Demand Generation Marketing Manager

Who We Are 

Cobalt was founded on the belief that pentesting can be better. Our pentests start in as little as 24 hours and integrate with modern development cycles thanks to the powerful combination of a SaaS platform coupled with an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year. 

Our award-winning, fully remote team is committed to helping agile businesses remediate risk quickly and innovate securely. Today, over 1,000 customers use Cobalt to run pentests on demand via Pentest as a Service, AKA PtaaS, a space which Cobalt pioneered (you could even say we wrote the book on it) and continues to lead. 

Description

Cobalt is looking for a marketing manager to join the demand generation team. As a demand generation marketing manager you will develop, execute and measure regional marketing plans to create awareness, build and accelerate regional sales pipeline, and engage with prospects and customers in North American and EMEA (specifically in the UKI regions).

You will leverage your experience to deliver pipeline-impacting campaigns, account-based marketing, and support events and channel partner programs. With tight alignment with regional sales, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions for new business and expansion pipeline. You are accountable, not afraid to take ownership, and most importantly, ready to test and innovate your programs across the customer journey.

You enjoy building personal relationships with sales reps and customers in your region and see yourself as an advocate to promote their successes.

What You'll Do

  • Develop and execute integrated marketing plans in close collaboration with demand gen, sales and, aligned to company growth objectives and new customer acquisition. Integrated marketing plans should be multi-touch, multi-channel, and encompass all stages of the buyer’s journey
  • Build campaigns and tactics to help take prospects through the buyer journey, leveraging multiple channels and tactics, such as webinars, events, email, social, SEM, display advertising, re-targeting, and content syndication that generates a consistent flow of marketing qualified leads
  • Be accountable for regional demand generation goals (MQLs, PQOs) and lead flow to ensure lead volume and funnel efficiencies are optimized and in-line with sales pipeline goals
  • Develop conversion optimization strategies to drive pre-qual opps, into sales qual opps and closed-won
  • Leverage account-based marketing and selling tactics as an efficient way to drive demand
  • Develop programs to nurture leads and deliver them to sales/lead development team
  • Own enablement of the regional sales development representatives for your regional campaigns, and track lead follow-up for leads in your region
  • Act as primary marketing contact with local sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions
  • Work closely with Product Marketing to identify additional assets and content required for effective local demand generation programs to support the buyer's journey
  • Monitor regional marketing plan metrics; incorporate learning's into programs

You Have

  • Minimum 4 years of marketing experience with a focus on demand generation
  • Extensive experience planning and executing field marketing strategies and events for a B2B technology company or related experience
  • Demonstrable expertise in account-based marketing strategies, tactics, technologies and campaign measurement
  • Deep understanding of the demand waterfall and conversion optimization strategies
  • Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization
  • Strong cross-functional team/project management, interpersonal, and influencing skills
  • Experience utilizing Salesforce, 6sense, and/or other CRM/automation tools required
  • Proficiency in HubSpot required
  • Experience creating brand messaging to align with assets and campaigns
  • Thrive in a fast-paced environment and willing to travel within territory

Diversity at Cobalt

With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance! 

Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.

Why You Should Join Us

  • Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry 
  • Work directly with experienced senior leaders with ongoing mentorship opportunities
  • Earn competitive compensation and an attractive equity plan
  • Save for the future with a 401(k) program (US) or pension (EU) 
  • Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
  • Leverage stipends for:
  1. Wellness
  2. Work-from-home equipment & WiFi
  3. Learning & development
  • Make the most of our flexible, generous paid time off, and parental leave