Digital Content Writer and Strategist

Posted Jan 21

Full Job Description

Our industry-leading Insights content is designed to inform and support our clients; help our sales teams acquire, retain and deepen client relationships and serve our Private Bank objectives. The successful candidate will work closely with our subject matter experts and specialists in planning, investing, lending and banking. The digital content writer will translate sometimes complex, technical ideas about investments, taxes and wealth planning strategies, tailoring our Insights for Private Bank clients and prospects who are consuming content on a variety of digital platforms.

As a digital content writer and strategist, you will use your knowledge of social media and digital platforms to collaborate with our marketing partners (Insights marketing, product marketing, digital marketing, search engine optimization, design and branding experts) to conceptualize, write and edit concise, engaging, differentiated content for global distribution to clients and prospects of J.P. Morgan's Private Bank (high net worth clients and their families).

Responsibilities include, but are not limited to:

  • Produce engaging written content tailored to a high-net worth audience on topics including macroeconomics, capital markets, investing strategies, wealth planning, banking and lending.
  • Original writing: Interview subject matter experts, attend conferences and investment calls/ webcasts; translate into clear, concise strategic content, short-form and occasional long-form articles, paid media campaigns, etc.
  • Editing: Enhance the effectiveness of initial drafts from subject matter expert(s), with them. This could require editing, a major rewrite, restructuring, suggested chart refinements and more.
  • Adapt messaging by channel - digital (web and email), social, video, infographics. Integrate search engine optimization.
  • Strategic repurposing: Adapt previously written content for distribution to different client segments or regional audiences.
  • Peer reviews: Provide and receive reviews from writing team colleagues.
  • Become versed in brand standards and customer segments (needs, motivation, challenges, voice) and tailor voice and messaging for audience segments
  • Ensure content adheres to control, audit, legal and compliance requirements

Required skills:

  • Superior editorial, storytelling and interviewing skills and a staunch commitment to quality
  • Excellent grammar, syntax, spelling and punctuation
  • Understanding of how to strategically adapt, tailor and refine voice, tone and message, by targeted audience segments and channel, to measurably increase audience engagement and improve client experience.
  • Firm grasp of SEO best practices
  • Journalistic ability to think analytically to get to the heart of the story, understand and convey the main points clearly, succinctly and on-brand, at a level appropriate to the target audience
  • Exceptional interpersonal and collaborative skills for building productive relationships with subject matter experts and specialists
  • Ability to collaborate with marketing partners (campaign managers, senior marketing leaders, product marketers) to measurably drive brand awareness and action
  • Ability to work on multiple projects at once and navigate unexpected, time-sensitive projects. High energy level and strong time management and organizational skills

Qualifications:

  • Bachelor's degree in English, Journalism, Communications or other related degree.
  • At least 5 years of experience as a professional content writer/editor, digital copywriter or journalist
  • Strong knowledge of digital content development, including SEO best practices, email marketing and web analytics
  • Financial services industry experience preferred but just as crucial: enthusiasm about broadening and deepening your investment knowledge (financial planning, taxation, law and regulation, public and private markets, portfolio strategies, macroeconomics, etc.)
  • Proven communication and interpersonal skills - the ability to build relationships and partner across teams, functions and levels while delivering against deadlines
  • Experience gathering, interpreting and incorporating feedback from large groups of stakeholders
  • High degree of professionalism and flexibility: equally comfortable working independently and on a close-knit team

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

Equal Opportunity Employer/Disability/Veterans

Base Pay/Salary

New York,NY $90,250.00 - $140,000.00 / year