Digital Marketing Manager
Description
Pitchbox, a prominent software company with a proud ten-year history, is on the lookout for an experienced Digital Marketing Manager to join our dynamic team. This is a fully remote position.
Essential Duties & Responsibilities
The Digital Marketing Manager will be a crucial player in Pitchbox's marketing team, providing support for an array of digital marketing activities:
- Manage Marketing Channels: Play a key role in expanding our company's online presence by collaborating directly with the management team on projects spanning across social media, websites, content marketing, SEO, PPC, and email marketing.
- Content Creation and Management: Participate in the creation, editing, publishing, and distribution of engaging content across platforms. Collaborate with the graphic design team and video editors to produce visually appealing image and video assets.
- Search Engine Optimization (SEO): Develop SEO strategies to increase web traffic, including keyword research, link building, and SEO best practices.
- Paid Advertising: Collaborate with external vendors and agencies to manage Pay-Per-Click (PPC) campaigns, including bid management and performance analysis.
- Social Media Management: Create and implement social media strategies for brand awareness and engagement.
- Email Marketing: Develop email marketing campaigns, monitor performance, and manage subscriber lists.
- Analytics and Reporting: Use tools like Google Analytics to monitor and analyze digital marketing campaigns, derive insights from data, make adjustments, and report to stakeholders.
- Stay Current: Continually monitor and adapt to SEO and digital marketing trends, exploring potential new strategies to sustain a competitive edge.
Required Qualifications
- 3+ years of digital marketing experience.
- Excellent organizational skills with great attention to detail.
- Good time management abilities and capacity to balance priorities.
- Enjoy problem-solving and approach tasks with a constructive, can-do attitude.
- Capable of self-management and can take the initiative on projects with minimal supervision.
Hands-on Experience in the Following Areas:
- Content Production and management
- Search engine optimization (SEO)
- Pay-per-click (PPC)
- Experience working with CMS, with a preference for WordPress
- Experience with SEO tools like Ahrefs, Semrush, and Screaming Frog
Bonus Points:
- Experience working for another SaaS company/client
- Experience with link building and Digital PR
The Opportunity:
At Pitchbox, we understand that exceptional individuals may not always meet every requirement listed in a job description. We believe in harnessing potential as much as valuing experience. If you feel a connection with this role and our company, even without ticking every box, we encourage you to reach out. We are excited to explore the unique ways you can contribute to our mutual success.
Pitchbox is an equal opportunity employer. We embrace and foster diversity in our workplace.
About Pitchbox:
As we approach our 11th business anniversary, Pitchbox powers marketing teams at many of the world's leading brands, publishers, and agencies. Our comprehensive suite of marketing automation software products is trusted by thousands of professionals across 57 countries.
Despite market uncertainties, we've seen an upward trend in demand over the past three years. With significant investments in AI, automation, and new product development under our belt, we are well-positioned for sustained growth and a continued rise in demand for our products in the future.