Digital Marketing Specialist
Who We Are
Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Leading consumer brands trust insights from Measured to make ongoing media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning. Measured is a 100% remote-first company with employees located all around the world.
Summary
We are seeking a Digital Marketing Specialist to join Measured. In this role, you will play a crucial part in supporting our marketing efforts and driving lead generation activities. You will work closely with the marketing team to ensure smooth operations, optimize campaigns, and generate high-quality leads. The ideal candidate is detail-oriented, analytical, and possesses a strong understanding of marketing operations and demand generation strategies.
The Digital Marketing Specialist role requires a unique combination of strategic thinking, creativity and attention to detail. This role will collaborate closely with marketing leadership, sales, subject matter experts, and creatives to tell the evolving Measured story. The ideal candidate will have a keen understanding of the advertising industry, a background in B2B SaaS/technology, excellent writing skills, and experience managing a variety of content projects.
Responsibilities
- Implement and maintain marketing automation systems and tools. (Hubspot)
- Support the marketing team in marketing operations and processes.
- Collaborate with marketing and sales teams to identify target audiences and refine messaging.
- Monitor and analyze marketing data and metrics to provide insights and recommendations.
- Ensure accurate tracking and reporting of marketing campaigns and initiatives.
Qualifications
- Bachelor's degree in marketing, business, or a related field (or equivalent experience).
- Proven experience in marketing operations and demand generation roles.
- Proficiency in marketing automation platform HUBSPOT, CRM systems, and analytics tools.
- Strong analytical and writing skills with the ability to interpret, write and present information effectively.
- Detail-oriented mindset with excellent organizational and project management skills.
- Knowledge of best practices in lead generation, nurturing, and conversion.
- Excellent communication and collaboration skills to work effectively in a team.
- Ability to adapt to a fast-paced, dynamic environment and meet deadlines.
No recruiters, applicants only.
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