Digital Program Copywriter
What’s the Job:
We are seeking an experienced and dynamic digital program copywriter to join our content team. Reporting to the Senior Director of Corporate Marketing, this role is pivotal in creating high-performing assets for both our owned web and paid, demand programs. The ideal candidate will have deep experience in performance copywriting for B2B technology companies; experience writing for line of business and data leader audiences is preferred.
This role will also work directly with our web team to research, write, and optimize SEO content for tier-one articles and landing pages to increase engagement and conversion across our owned websites.
The candidate must be able work cross-functionally, foster strong relationships, and deliver content that enhances our brand's credibility and competitive market position.
What You'll Do:
- Write compelling and highly creative copy across channels: work from a brief to develop copy for channel marketing efforts including Organic and PPC Landing pages and campaigns, Newsletters, Email/Nurture programs, Paid Social, Organic Social, blog, SEO, and Sales Enablement
- Own a process to build content from an SEO strategy; self-learn new concepts and topics to deliver performant content
- Proofread: Collaborate with team members, partners, and experts to ensure attention to detail and proficiency in grammar, punctuation, and style to ensure high-quality, error-free content
- Use data to measure performance and optimize outcomes
What You Bring:
- 3-5+ years’ experience, B2B SaaS and/or Tech Company
- An excellent portfolio of marketing writing samples with examples for SEO and paid digital programs
- Bachelor’s degree in Marketing, Business, Communications, Journalism or a related field
- Proven track record of developing and executing copy for both Demand Generation and Website programs
- Strong project management skills and the ability to manage multiple initiatives simultaneously
What makes ThoughtSpot a great place to work?
ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.
ThoughtSpot for All
Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can’t solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We’re committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.