Director, Growth Marketing

Posted Apr 12

WE ARE STARFACE

Starface World is reinventing the way we care for acne-prone skin as the first complexion brand to combine efficacy and optimism. We take skincare concerns that were once thought of as flaws and translate them into an opportunity for expression.

Starface World is a positively uplifting place where everyone is safe & accepted exactly as they are. We support causes and do our own work in the world to help build a better, more supportive universe. The same thinking applies to the way we care for skin: we don’t identify flaws or imperfections, we just nurture what’s there—it’s perfect because it’s all just skin. 

Our team is a small (but growing) group of committed individuals who are passionate, empathetic, creative, and eager to learn. We are committed to a sustained focus on diversity, equity, anti-racism, and inclusion. 

your impact @ starface

Starface is seeking a Director of Growth Marketing to help us further enhance our DTC and omnichannel e-commerce footprint. In this role, you’ll manage a smart, scrappy team, and will report directly to our SVP of Creative & Marketing. You'll lead digital and growth marketing in service of further developing our ecommerce business as well as building awareness and preference for our products via all our online marketing channels. You’ll also work cross-functionally with the retail marketing and brand marketing teams to pull together a cohesive view and ensure the marketing team maintains a consistent pulse on how we are tracking towards our plans and goals.

The right person for this role is an analytical thinker who can get into the data and technical weeds while keeping a keen eye on our top priority - our customer and community. We’re looking for someone who is not only a strong data-driven marketer and executer, but also an empathetic people manager and coach; a leader by example who is dedicated to bringing the best out of their teams.

At Starface, we’re caring, joyful, bold, and resilient. We love people who defy convention and welcome an attitude of exploration into the bold and creative in all that we do. If you are a growth marketing leader within the consumer goods space who loves to tell stories with data, but also appreciates the art of marketing for a powerful brand, please keep reading!

we’ll count on you to

  • Serve as the performance analytics lead for the marketing team; define performance goals for each digital channel tied to business objectives 
  • Help define and regularly report and present performance as well as actionable insights to senior management, the team at large, and cross-functionally to ensure that we meet and exceed our holistic (growth, retail, brand) marketing plan goals
  • Lead with an analytical and data-driven approach, driving constant test-and-learn cycles to optimize our omnichannel growth marketing efforts across all digital platforms
  • Partner with our sales, retail, and account management teams to assist in supporting our ecommerce partners as needed
  • Help identify, measure, and manage proper measurement models/KPI’s that allow our executive team to prioritize, allocate, and evaluate use of resources effectively
  • Own our ecommerce / digital marketing budget and P&L; develop budget and forecasting, monitor financial performance, and drive any necessary changes to meet or exceed targets
  • Oversee strategy and execution for the Starface website, including managing site, email, SMS, merchandising, and the online customer experience to maximize user experience, performance, and ROI
  • Create the strategy and oversee the execution for growth marketing channels, including tiktok, meta, amazon, google
  • Coach, develop, and manage a growth marketing team to help them further develop their careers and grow within their roles at Starface
  • Lead team of internal talent and external consultants overseeing website ux, design, and optimization, paid marketing, email marketing, customer acquisition and retention strategies and implementation 
  • Collaborate with the creative team to create assets for website, email, CRM, SMS, and paid media channels 
  • Explore, launch, and manage new channels & new channel strategy (e.g. streaming audio, ctv, etc.)
  • Effectively work cross-functionally to ensure success of all product launches and brand initiatives

this role is for you if

  • You have 8+ years of e-commerce, omnichannel growth marketing experience, ideally within the consumer goods (CPG) space
  • You have had success bringing an analytics-driven approach to a creative-led brand
  • You have direct experience with ecommerce platforms and tools (e.g. Amazon, Shopify, Klayvio, yotpo, and postscript)
  • You have experience owning, measuring, and managing budget, forecasting, and performance metrics, KPIs and OKRs
  • You are a scrappy and enthusiastic proactive problem solver with an entrepreneurial spirit
  • You are a natural people manager, and love nurturing and developing individuals and teams to meet their full potential
  • You have a track record of building and leveraging data systems to drive decision making, as well a the ability to present share data and insights with others in ways that drive action
  • You have a track record of meeting or exceeding targets and objectives within deadlines
  • You have high emotional intelligence, low ego, and self-awareness, which encourages positive energy, passion, and fun throughout the organization
  • Excitement for the process of collaborating creative teams to constantly experiment with channels and levers to maximize results
  • Bonus points if you have experience partnering with retail marketing teams
  • You’re creative and detailed, with solution-oriented problem solving skills - in other words, you are at your most creative when you hit a roadblock or obstacle
  • You embody our core values: joyful, resilient, bold, and caring 

salary & benefits

  • The compensation range for this role is a $140,000-$170,000 base depending on level of experience, as well as bonus eligibility and company stock options.
  • Additional benefits include:
  1. Access to high-quality health care options
  2. Access to a 401k with 5% employer match eligibility
  3. 4 weeks of vacation plus 17 paid holidays
  4. Home office & internet supplement stipend  
  5. Fully remote work environment 

Starface is an Equal Opportunity Employer where the spirit of inclusion feeds into everything that we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. We believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Starface is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.