Director, Marketing Operations
Who we are:
Founded in 2012, automotive Mastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com .
At automotiveMastermind, we thrive on high energy at high speed. We’re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of “Drive” and “Help” have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.
What we do:
Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and consistently marketing to them. In short, we help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.
What you will do:
The Director of Marketing Operations will be responsible for the strategy, design and implementation of processes to ensure smooth operations across marketing execution, lead capture and lead delivery to Sales. You will also manage our marketing technology stack and implement insight-driven measurement systems to help marketers improve demand and lead generation performance.
The ideal candidate brings expertise in marketing automation, CRM, an understanding of marketing technologies, a fluency working with data and quantitative reasoning, excellent written and verbal communication skills, a deep understanding of B2B sales and demand gen, and most importantly, a passion for teamwork and collaboration. The ideal candidate has experience in a fast-paced high growth environment with technology companies, SaaS, or enterprise software.
Strategy
Set appropriate goals for Marketing that align to the company’s overall initiatives and strategy.
Build and manage a Marketing Operations team to guide priorities, allocate resources and establish cross-team strategy on technology governance, forecasting/analytics, and marketing investment.
Support creation of measurement framework to assist with spend allocation decisions, campaign execution, and internal storytelling.
Analytics
Monitor, measure, and analyze the effectiveness of marketing initiatives and programs across the entire lifecycle of the revenue funnel.
Regularly inform stakeholders across marketing, sales, and product of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.
Deliver ongoing reporting and scorecards based on various use cases and campaign objectives.
Align the marketing reporting methods and data with cross functional teams to ensure reporting consistency at the company and department levels.
Process & Optimization
Manage all processes related to marketing automation and campaign execution. Continuously optimize the end-to-end lead flow generated by marketing programs and drive volume and velocity of qualified leads. Partner with Sales Development leadership for effective follow-up.
Support data hygiene in Salesforce, including building and maintaining account hierarchies and developing best practices.
Partner closely with sales teams to continually improve and refine lead scoring, waterfall metrics, lead flow process, and ensure optimal flow through the lead lifecycle.
Own the process and governance for growing a healthy marketing database of prospects and customers, which Marketing and Sales effectively use for pipeline generation. Drive lead enrichment, database record management and partner with the demand generation team to increase engagement.
Technology
Responsible for the end-to-end ownership and management of the marketing technology stack, tools, and relevant integrations.
Partner with relevant stakeholders in sales and marketing to support their use of additional tools.
Required Qualifications
8+ years of marketing, operations, or sales enablement experience, preferably in a B2B, high-growth marketing environment.
People management experience preferred.
Experience with marketing campaign processes, performance analytics, and best practices.
Professional Skills/Preferred
Hands-on experience with Eloqua, Salesforce
Passion for process improvement and commitment to driving results.
Ability to navigate ambiguity and manage competing priorities.
Ability to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration.
Proven understanding of core business processes including sales, marketing, and business development.
You are highly organized, with strong planning and project management skills, being able to build timelines and back into dates and identify dependencies to keep the plan in motion
You are a great communicator with interpersonally skills who is savvy in networking and working with many internal and external stakeholders in addition to managing relationships with different vendors, organizations within our (automotive) industry, agencies, on-site event staff and more
What We Offer:
Competitive base salary and bonus.
A comprehensive, benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year. For more information on benefits, please access the benefits page on our careers site: 2023 Benefit Summary . For information on our flexible paid time off program, "Recharge", click here .
Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $136,648 to $213,300. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.
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Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.
----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)
Job ID: 280305
Posted On: 2023-01-29
Location: Virtual, New York, United States