Director of Marketing
Mechanical Orchard is a fast-growing startup that takes a fresh view on old problems. We replace legacy computing systems for the Global 2000, with a focus on mitigating risk and creating a genuinely solid foundation for innovating and adapting.
Our background in software development and the impact on the industry is well known, and we've literally helped write the book on XP and other impactful agile practices. We’re applying the same thoughtfulness and rigor in weaving AI into everything we do. We believe in the durable principles behind agile, and embrace the power of cross-functional teams, collective ownership, test driven development, short feedback loops, and continuous improvement.
We are Generous, Ethical, Effective, and Kind.
As the Director of Marketing at Mechanical Orchard, you’ll be one of the first marketers on the team, reporting directly to the CMO. This strategic role requires a blend of creativity, analytical prowess, and an enthusiasm for constantly finding better ways to achieve goals.
You’ll be expected to: Develop and execute a comprehensive marketing strategy focused on demand generation to drive revenue and brand awareness. Use insights from market research to tailor messaging that speaks directly to the challenges and needs of our prospects, both for brand efforts and deal pursuits. Stay abreast of best practices in the industry, and track what our competitors are doing. Build and manage a vibrant community of technology leaders on LinkedIn, online, and in person, fostering engagement and positioning our brand as a thought leader. Craft and/or commission and disseminate thought leadership content that resonates with our target audience, addressing the specific care abouts of CIOs and VPs of Infrastructure in enterprises with extensive legacy systems. Collaborate with the Sales and Engineering teams to ensure a cohesive brand message and the success of marketing initiatives. Analyze campaign performance across HubSpot and Google Analytics and adapt strategies to meet business objectives, especially across digital and physical touchpoints. Lead, mentor, and help expand the marketing team to support the company's growth and strategic objectives.
The ideal candidate is a utility player, able to perform across multiple facets of marketing. This person has worked as a product and/or solutions marketer in a professional, team-based environment, with experience with AI and generative AI trends and solutions.
Strong communication and writing skills are required. Collaboration skills as well as empathy are essential for working closely with the development team, customers, and others at Mechanical Orchard.
While this is a fully remote position, occasional travel may be required for customer visits and team gatherings.
Mechanical Orchard, Inc. is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. Mechanical Orchard, Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Mechanical Orchard, Inc. are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Mechanical Orchard, Inc. will not tolerate discrimination or harassment based on any of these characteristics. Mechanical Orchard, Inc. encourages applicants of all ages. Mechanical Orchard, Inc. will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
We look forward to reviewing your application. Thanks!