Director of Marketing

Posted Feb 26

Description

Description

Stacker is seeking a dynamic and experienced Director of Marketing to lead and develop comprehensive customer acquisition strategies for our B2B marketing products. This is a foundational marketing hire for the organization and role that will be directly responsible for overseeing brand strategy and marketing efforts to develop, create, and amplify engaging content that will educate and drive awareness for Stacker's B2B products for brand partners.

We’re looking for a Director of Marketing who has experience developing compelling B2B content that resonates with customers. In this new role, you’ll own brand GTM with a primary focus on content marketing for midmarket and enterprise prospects. You'll be responsible for driving core brand positoining and converting that to a robust content marketing plan that drives relationships and interest from SEO, Digital Marketing and PR leaders at Fortune 1000 companies. The ideal candidate will have a great understanding of public relations, content marketing, and SEO disciplines, being able to speak to the efficacy of each channel and leverage them to drive better outcomes for marketing efforts at Stacker.

We’re seeking a Marketing leader who’s passionate about media and digital marketing. This is a unique opportunity to join the ground floor of a high-growth business and have an integral impact on the success of the company. Role responsibilities include:

Responsibilities

  • Create high-level positioning and GTM strategy for connecting with and informing target customers
  • Develop a content marketing program to that maximizes brand awareness and build out content that will increase conversions at every stage of the inbound customer journey for PR and Content Marketing prospects
  • In partnership wtith internal teams, define and manage the execution of a content calendar, develop compelling content (e.g., white papers, guides, case studies, webinars), manage internal / external content production partners, and report on content performance
  • Identify and execute distribution strategies for developed content, including email, social, and blog
  • Manage external resources to efficiently drive marketing efforts, including agencies and contractors
  • Analyze engagement and inbound funnel metrics to inform and improve marketing strategies
  • Support the creation of sales collateral and resources for the Sales and Account teams
  • Bring innovative growth and marketing ideas to the table

The Company

Stacker is building the first earned syndication platform for brands and publishers. Every day, our efforts center on developing new and unique ways to produce, distribute, and fund great content. We do this through a number of ways—from our tech-forward newsroom and content syndication platform accessed by 2k+ publishers to our novel studio and contributor products that power scalable, earned media and content distribution solutions for brand partners.

As a self-funded company, we’re a resourceful team focused on building an inclusive, equitable culture around shared values of integrity, ownership, and collaboration. Building for the future is reflected in the way we work: we are remote-first, embrace flexible schedules, and offer competitive benefits and perks including unlimited vacation, an employee equity program, and full health & dental coverage

Requirements

  • 7+ years in B2B SaaS product marketing or content marketing role with experience building content for the Enterprise segment
  • Proven expertise in building end-to-end marketing strategy
  • Strong copywriting experience, preferably in the context of distribution platforms and/or SaaS products
  • Advanced understanding of digital marketing, PR, content, SEO, and/or earned media strategies
  • Proven track record of developing and executing successful content plans, including creation, curation, and promotion
  • Excellent writing, editing, and research skills
  • Highly organized and process-oriented operator with exceptional interpersonal and communication skills
  • People person with low ego and a strong desire for personal growth
  • Comfortable navigating ambiguity and working in undefined environments

Benefits

Employee wellbeing is top of mind for the Stacker team. We offer the following benefits to all team members:

  • Competitive Base
  • Equity Stock Option Program
  • 401k match
  • Full Health & Dental Coverage
  • Fully Remote Team
  • Unlimited PTO
  • 3 Months of Paid Family Leave
  • Annual Team Offsites
  • Monthly Virtual Social Events
  • Awesome & Inclusive team culture!

Stacker is dedicated to creating a diverse and inclusive newsroom that reflects the communities we serve. We encourage women, people of color, veterans, people with disabilities and gender nonconforming candidates to apply.

Stacker is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.