Director OR Manager of Demand Generation
We are building a platform to power the flow of data globally. It might sound ambitious, but we are well on our way to accomplishing this mission!
Crux is transforming how companies work with data. For years, data discovery, ingestion, and operations have been expensive, time-consuming, and frustrating for data teams looking to harness large quantities of data. We are solving this challenge by enabling enterprises with tools and operations services that facilitate the onboarding and delivery of any dataset to end customers how, and where, they want it. In our lingo, we’re ushering in the third generation of ETL with data mesh capabilities for enterprises.
We are one of the fastest growing technology companies, with a strong culture focused on learning, excellence, teamwork, and ownership. Founded in 2017 by a seasoned team of data professionals, Crux has grown to a team of almost 100 employees and contractors and is backed by industry powerhouses, including Goldman Sachs, Morgan Stanley, and Two Sigma.
Job Summary:
We are seeking a dynamic and experienced Director/Manager of Demand Generation to join our Marketing team. This role is pivotal in driving our content strategy and creation to enhance brand visibility, generate leads, and ultimately drive revenue. The ideal candidate will be a creative thinker, adept in digital marketing strategies, and possess a strong ability to analyze market trends to create impactful demand generation campaigns.
Key Responsibilities:
- Develop and execute a comprehensive demand generation strategy aligned with the company’s business goals
- Oversee the creation and management of content across various platforms (blogs, social media, website, etc.), ensuring it aligns with our brand voice and marketing goals
- Collaborate with Sales and Product teams to create targeted campaigns that resonate with our audience and drive leads
- Work with our partner ecosystem on lead generation and joint campaigns, events, etc.
- Utilize SEO, SEM, and other digital marketing techniques to increase visibility and engagement
- Analyze market trends and customer insights to continuously improve strategy and content
- Track and report on campaign performance, using data to optimize future marketing efforts
- Manage budgets and allocate resources effectively to maximize ROI
Qualifications:
- 7+ years of experience in demand generation and content marketing, preferably start-up environment Adept at developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Digital Marketing Expertise: Strong knowledge of various digital marketing channels and tactics, including content marketing, SEO, PPC, ABM email marketing, social media, and marketing automation
- Deep understanding of digital marketing tools and platforms (Google Analytics, Hubspot, Salesforce, SEMRush, etc.)
- Background in overseeing the creation of compelling and relevant content, including blog posts, whitepapers, case studies, webinars, and other assets, to attract and engage potential customers
- Exceptional communication and interpersonal abilities
- Strategic thinking and creative problem-solving skills
- Ability to analyze data and derive insights
- Strong project management and organizational skills
$135,000 - $180,000 a year