Director, Social Media Strategy

Posted Oct 8

Duties and Responsibilities:

With partnership top of mind in the position, identify opportunities to increase follower engagement, new audiences, greater reach and cultivated relationships;

Wellness Panel advocates (map out a plan for their success and the brand)
Ambassadors (lean in on their follower, engage for long-term awareness)
Celebrities (harness their reach with PR, one-off opportunities, etc.)
Build with support of CMO & SVP of Brand the Affliliate Program for greater rewards and brand exposure.

Channel stratergies are key to our success; research, evaluate, recommend and implement necessary tools to support and administer social channels, across all platforms.
Analyze social media metrics to gauge the success of campaigns and strategies, providing monthly reports with actionable insights. Report all KPI’s on a monthly basis.
As a key player to the 2024 – 2025 Master Marketing Calendar, take lead on curating all deliverables month-over-month.
Work with CMO, SVP of Global Brand and VP of Digital on all aspects of the calendar; i.e., new product launches, digital, social, promotions, samples, BIG campaigns, monthly ingredient focus, product features/focus, etc. With emphasis placed on timing, market trends, behaviors, and consumer feedback.
Oversee social media calendar across all platforms; Meta, Instagram, Tik Tok, Pinterest, You-Tube, SMS, emails, etc., daily posting, and performance monitoring to ensure creative quality and cohesion.
Implement strategies to grow and nurture our online community (no paid followers).
Support brand partners, retailers, and clients with marketing collateral production, including print materials, promotional assets and digital assets.
Provide each upcoming month the latest food, mocktails, social media trends, that keep us relvant and modern.
Develop Wellness Panel, and key certified brand partners for social support in the industry.
Harness the value of the Scientifc Advisory Board, post clincial trials, etc.
Other duties assigned.

Expectations and Evaluation Criteria:

Follow policies and procedures and supports organization’s goals and values. Contribute to building a positive team spirit and put success of team above own interests.
Complete administrative tasks correctly and on time while balancing team and individual responsibilities.
Treat people with respect and inspire the trust of others. Focus on solving conflict, not blaming.
Listen to others without interrupting and keeping emotions out of the conversations.
Work with integrity and ethically.
Look for ways to improve and promote quality. Demonstrates accuracy and thoroughness while meeting productivity standards and completing work in a timely manner.
This is a remote position which requires accountable and responsibility for due projects, always be available during normal business hours via email, mobile, teams, etc.
Change approach or method to best adapt to the situation while managing competing demands.
Arrives at meetings and appointments on time.
Follow instructions, respond to management direction, and complete tasks on time or notify SVP of Brand and/or CMO with an alternate plan.
Meets challenges with resourcefulness and displays original thinking and creativity and generates suggestions for improving work.
Support & develop innovative approaches and ideas.

Qualifications:

Bachelor’s degree (B.A.) in related field or equivalent.
Six to ten years related experience. With fundamental insights and knowledge on how to build a solid social structure across multiple channels.
Responsibility to the allocated budget for social media marketing; hands-on experience with social media management, content creation and leveraged creative skill set
Experience with content management.
Ability to work on complex projects with general direction and minimal guidance.
Excellent written and oral communication skills.
Proven ability to manage priorities and workflow.
Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
Ability to work independently, as well as a member of various teams and committees
Acute attention to detail.
Demonstrated ability to plan and organize projects via the Master Marketing Calendar across all channels.